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[Column] Julia de Sainte-Marie: The good AI: Boosting brand equity, protecting trust

08-04-2026 | 09:16:00
For our valued clients, such as L'Oréal and Citeo, we develop tailored "AI ethics playbooks" and conduct specific trainings.

Publicis Groupe acquires sports marketing agency 160over90

08-04-2026 | 09:05:00
160over90, a division of WME Group, is a leading global sports and culture-first agency with over 670 employees across the US, UK, EMEA, and APAC.

FINN Partners unveils travel report shaped by top creatives

08-04-2026 | 08:55:20
FINN Partners has unveiled Travel with Tastemakers, a global report offering an intimate look at more than 25 destinations through the perspectives of leading creatives.

Ocean Outdoor opens entries for 2026 Digital Creative Competition

08-04-2026 | 08:40:53
Ocean Outdoor has launched its 2026 Digital Creative Competition across the UK, the Netherlands, the Nordics, and Germany, calling for bold, original ideas that push creative boundaries using premium digital out-of-home (DOOH) formats.

Gamm vert campaign promotes home-grown food

08-04-2026 | 07:59:00
The initiative, titled The Grow’ceries, builds on the brand’s earlier Grow Your Groceries concept and introduces a limited-edition range of packaging designed to resemble supermarket items such as crisps, sauces, soups, and pesto.

Macmillan campaign targets cancer care inequality

08-04-2026 | 07:40:38
Macmillan Cancer Support has launched a national campaign to raise awareness of inequalities in cancer care, developed in partnership with AMV BBDO.

Zoflora campaign highlights fragrance-led appeal

08-04-2026 | 07:28:45
Developed with Bray Leino, the Ooooh Zoflora campaign shifts focus away from traditional category messaging around germs and speed, instead emphasising the emotional impact of scent in a freshly cleaned home.

De'Longhi uses design to shift coffee perceptions

08-04-2026 | 07:17:16
De'Longhi has introduced a global marketing platform aimed at strengthening its position in the premium at-home coffee category by combining commercial insight with design-led storytelling.

WPP Media and Google launch AI-powered YouTube solution

07-04-2026 | 07:40:00
The solution focuses on two key areas: channel curation and creative versioning, making YouTube campaigns faster and more effective.

Heineken spotlights Amsterdam bar culture in Praise the Bar series

07-04-2026 | 07:38:00
The episode celebrates bars as social hubs where community, conversation, and connection thrive.

MLB and John Deere unite around community and heritage

07-04-2026 | 07:35:00
The partnership will be supported by a 360-degree multimedia campaign, including on-site activations at the 2026 MLB at Field of Dreams game in Dyersville, Iowa, and MLB All-Star Week in Philadelphia, Pennsylvania, combining baseball tradition with agricultural heritage.

Disney and Nat Geo promote conservation via storytelling

07-04-2026 | 07:02:00
The month-long initiative spans Disney’s entertainment, experiential, and digital platforms, featuring premieres, activations, and programming designed to highlight the planet’s wonders and promote environmental awareness.

Do Not Behave debuts autism acceptance campaign

07-04-2026 | 07:00:00
The campaign, titled Autistic. So What?, centres on a film released on April 2 to coincide with World Autism Acceptance Month, and forms part of Autistica’s wider efforts to drive behavioural change.

Fanta teams with Xbox for global gaming campaign

07-04-2026 | 06:52:00
The collaboration introduces a themed product line and digital activations designed to connect with gaming audiences through challenges, rewards and in-game integrations.

Cannes Lions expands access with 2026 cohorts

07-04-2026 | 06:44:00
The initiatives—ERA Programme, Jodi Harris Scholarship, LIONS Scholarship and See It Be It—offer participants the opportunity to engage with the global creative industry during the festival, which takes place from 22 to 26 June in Cannes, France.

Naz Kasim North America Joins M+C Saatchi as first ECD

07-04-2026 | 06:42:00
Kasim takes on the newly created role as the agency also introduces the 2026 edition of its Cultural Zine, a report that examines shifting consumer behaviour and cultural trends shaping brand strategy.

[Interview] Mario Zaradic, Creative Director, DEPT 

02-04-2026 | 10:03:00
In this interview, he explains how he plans to raise creative standards, harness AI and data without losing human judgment, and help DEPT deliver work that travels globally while staying locally relevant.

[Interview] Wayne Deakin, CCO, Bray Leino

02-04-2026 | 09:51:00
Moving beyond traditional models, he sees creativity as a strategic force, shaping problems, driving growth, and embedding value across brands.

[Marketing Week] Bob Koigi: Travel survives, marketers stay bullish

02-04-2026 | 09:29:04
According to a new report by Dentsu, travel decisions are increasingly selective.

PEEK elevates Swapfiets brand and conversion

02-04-2026 | 08:52:00
In the crowded landscape of bike-centric mobility brands, Swapfiets has carved out a distinctive place by championing simplicity, reliability, and a visual aesthetic that resonates everywhere from social channels to product pages.

Sour Easter egg flags climate threat to chocolate

02-04-2026 | 08:34:06
Climate Basecamp has launched an Easter campaign that uses a deliberately unpleasant chocolate egg to highlight the impact of climate change on everyday foods.


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