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Data-driven, enabling dynamic-delivery and powered by the biggest modular-first studio network, PX is built to service engaging personalisation at scale.

As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

 Nate brings his extensive experience in marketing and digital to the role, having worked in various areas of dentsu's business over the past 9 years, including global brand management, creative strategy, new business, and account management.

Before joining Locala, Lindsay held senior sales positions  at Quantcast, MiQ and JUICE Mobile where she achieved a successful track record.

ITV has announced a brand-new initiative to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns.

Hearst Magazines has announced that Jennifer Dorre has been named senior vice president of ad product and data. The announcement was made by Hearst Magazines President Debi Chirichella. Dorre begins her new role on June 5. 

Channel 4 and Lloyds Bank have launched Black in Business – a new initiative to help boost up to five Black owned businesses with TV advertising airtime worth £100,000.

European media group Mediahuis has acquired EURACTIV, the pan-European news brand, focused on EU policy. For Mediahuis, as a news publisher present in Belgium, the Netherlands, Ireland, Luxembourg and Germany, the acquisition means an expansion of its portfolio to include for the first time a pan-European news brand.

Locala put its 360° expertise at the service of the campaign objectives, from reaching Miele’s target audience to generating visits within the 81 selected retailer stores.

This new division will bring together Data, Analytics & Martech and Investment disciplines in NA into one collaborative and integrated team.

He will lead an organisation with the world’s largest audience measurement and media research footprint. Chris Allen, who has successfully led the executive team since 2022, will now focus exclusively on his role as Kantar Media Global CFO.

GroupM, WPP’s media investment group, has announced the elevation of Samantha Bukowski to lead GroupM Nexus Commerce, GroupM’s newly unified commerce capability inside GroupM Nexus.

Paramount Global and Salesforce, the global player in CRM, has announced the launch of Paramount's new diversity reporting platform, which will give the company a more holistic view of the makeup of its production workforce.

Havas Media Group (HMG) has announced the hiring of George Papandreopoulos as Global Managing Director of Measurement, and the appointment of Jamie Seltzer as Global Managing Director of Media Experience (Mx) Analytics.

Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative.

CMSWire CONNECT is the premier event for professionals in digital customer experience, content management, and enterprise collaboration.

Havas Media Group (HMG) has announced that The Princess Margaret Cancer Foundation (PMCF), Canada’s cancer charity dedicated to raising funds for Princess Margaret Cancer foundation, has named HMG as its media agency partner following a competitive review.

The channel is available exclusively on Loop-enabled digital-out-of-home (“DOOH”) venues through Loop’s proprietary Loop Player for businesses.

Mediahuis’ investment will allow Smooved to expand its business in the Belgian market and will support the company’s internationalisation. The investment sees Mediahuis taking further steps into the proptech market.

As part of the agreement, Sinclair will continue to utilize Nielsen audience measurement services for 197 local television stations and one regional cable channel across 84 local markets.

A Sales and Marketing veteran, Vincent has extensive experience working closely with advertisers from top brands,  including McDonald’s, Shell, MARS, Singapore Airlines, Heineken and more.