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The inking of this agreement will bring the partnership to 42 years, and reiterates its standing as the longest partnership in Premier League and club history.

Unilever and The Union of European Football Associations (UEFA) have named brands from Unilever’s Nutrition and Personal Care Business Groups as Official Sponsors of UEFA EURO 2024TM.

Spinny, a full-stack used-cars buying and selling platform has announced the launch of its latest ad campaign 'It's never just a car' featuring the cricket legend Sachin Tendulkar and his car in the campaign that he fondly calls Sundae.

Sony Corporation has signed a multiple-year global partnership agreement with Fnatic Ltd, which operates a professional esports team headquartered in London, UK, including product co-creation of Sony's gaming gear brand, INZONE™.

Havas Play continues to hit and roll in the world of sports sponsorships. The network – expert on sports marketing, branded content, influencer marketing, experiential and live activation – has facilitated a new agreement for its longstanding global partner BKT Tires.

Optimum Complete is a line of Optimum Internet + Optimum Mobile bundles that allow customers to save big with plans starting at just $45 per month.

Sparkit has built groundbreaking digital media technology designed to revolutionize the way athlete creators generate revenue while providing sponsors with unparalleled reach, clicks, and conversions.

YuppTV, an Over-the-Top (OTT) South Asian content provider, has announced that it has secured broadcasting rights from Disney Star, the global rights holder, for the highly anticipated 16th edition of the Asia Cup 2023.

Titan Channel is introducing the Titan Channel+ app. Developed by white-label streaming platform provider, TVCoins, the app leverages FAST (Free Ad-Supported TV) and AVOD (Advertising-Based Video on Demand) models.

Globant and LaLiga Tech have come together to collaborate with Microsoft on a series of initiatives with the goal of fostering the transformation of sports in various domains through the utilization of Artificial Intelligence.

The partnership will see the direct integration of MGID’s native ads across Playmaker’s web properties to maximize user experience and engagement and increase traffic and monetization.

Swiss sports tech startup Coachbetter has announced the successful completion of its $2.9 million seed-plus investment round.

The move will see the brands (known as OMO, Persil, Surf Excel, Breeze, Rinso, Ala or Skip, depending on where you are in the world) become the official partner of Arsenal men’s and women’s teams.

This new addition forms part of the continued growth of Samsung’s sports offerings available to its users.

The acquisition of Wagr augments and accelerates Yahoo Sports’ vision to create and deliver the most compelling fantasy and gaming products.

Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle, to help drive better outcomes across the sports and entertainment measurement industry.

The new show is part of the extended partnership between global Budweiser and the Premier League, who have co-developed the authentic and engaging entertainment series.

Just Another Network is a media company for the next generation that creates, manages and distributes news, sports and entertainment in a way that is contemporary.

Half of consumers and two-thirds of young adults have more respect for brands who address issues around the FIFA World Cup being hosted in Qatar than those who stay silent.

Industries are spending less money on advertising overall. Inflation and interest rate hikes combined with addressability issues in digital ads and a record number of cord-cutters have made advertisers pull back and seek other ways to connect with consumers.

Additionally, viewers now have access to even more FIFA World Cup™ content, with the launch of Tubi’s exclusive FIFA World Cup™ Linear FAST channel.