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As AI takes on more technical tasks, the value of human judgement is becoming more, not less, important.

The company says Apostra is designed to preserve a brand's objectives, context and guardrails as campaigns move from planning to execution.

At DMEXCO the S4 Capital founder says algorithmic buying opens up the media chain

Under the new partnership, WPP will bring together social, content, key opinion leader (KOL), commerce, media and production capabilities through an AI-powered “spoke-and-hub” structure.

Hello Sunshine Founder at Dreamforce on Audience, Data and Trust

Google retained its position as the world’s most valuable media brand, with brand value increasing 5 percent to $433.1 billion.

Rather than replicating Cannes Lions, the strategy is designed to extend LIONS' influence beyond its flagship annual festival and create year-round engagement with local communities.

During Gordon’s tenure, Global expanded its commercial activities across audio, outdoor advertising, digital advertising and content.

The long-term partnership will bring advertising sales for two public service broadcasters under one roof for the first time.

The expanded mandate builds on dentsu’s existing media relationship with Netflix in the UK and extends its remit into 21 additional EMEA markets.

Everyday consumers are the most trusted creator group, followed by professional reviewers and subject-matter experts.

The figure represents a 21 percent increase since 2015 and highlights a broader shift towards more individualised media consumption.

The service will use a single point of ingest for video titles and associated metadata, covering content preparation, packaging and delivery.

The agency argues that earned media is becoming increasingly important to how brands are understood and surfaced across search engines and AI platforms.

DEPT is directly looking for Growth Strategy Director - Amsterdam

For advertisers, this means AI-generated content can no longer be treated simply as a production tool; its origins and use may increasingly need to be visible and traceable.

The code provides a recognised framework for providers and deployers of generative AI systems to meet requirements around the marking and labelling of AI-generated or manipulated content.

Compared with other web environments, participating news publishers helped advertisers reach audiences at lower costs while generating clicks and delivering viewable advertising.

Her remit includes strengthening AKQA’s reputation, developing its market narrative and shaping how the agency is perceived by clients, talent and the wider industry

Paramount said the authorities applied market definitions reflecting current audience behaviour and competition across entertainment, and found no grounds to block the deal.