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The collaboration will see Chronicle's AI platform identify and expand organic audiences for Substitute Teacher and House Rules, two series produced by the UK-based digital entertainment studio as it expands its presence in the United States.

According to the company, Topgolf Media Networks reaches more than 42 million annual guest visits across more than 100 venues in the United States.

The appointment comes as Forest Forward prepares for the reopening of the Forest Theater this autumn while continuing initiatives focused on equitable development, economic mobility and opportunities for local residents, families and businesses.

The partnership will see i-media deliver a campaign ahead of the event using its motorway media network and audience intelligence capabilities.

Havas Media Network UK will support audience engagement, player acquisition and cross-channel media activity as the gaming company continues its global growth strategy.

The alliance strengthens 303 and Mediahub's presence in Melbourne, alongside their existing operations in Perth and Sydney, while giving Pembleton greater reach beyond Victoria.

The agency will oversee brand strategy, creative and media for the tourism organisation's international marketing activities.

The project marks the company's seventh global destination and is one of the region's most significant tourism developments.

The survey found that 81 percent of marketing leaders believe creative and media contribute equally to business performance. However, only 36 percent apply the same level of measurement to both disciplines.

The findings underscore a growing paradox: social media's influence continues to deepen even as confidence in its content declines.

Under the agreement, PMG will oversee integrated communications planning, full-funnel media and measurement across 58 markets in Europe, the Middle East and Africa.

Louisa Compton and Kiran Nataraja have been appointed to two of the new positions, while recruitment is underway for a Director of Programmes.

The extension marks the second time UM has retained the AGL Energy account, having successfully defended the business during a competitive pitch in 2022.

The appointment aligns Samsung Australia's media operations with the company's global agency structure, where Publicis Groupe already serves as the media agency of record across many international markets.

The agreement also gives iHeartMedia customers access to Amazon DSP across the company's owned-and-operated digital inventory at both local and national level.

Brandon will develop a campaign aimed at increasing awareness, strengthening customer consideration and supporting bookings as Avelo Airlines continues its expansion across the United States.