Dentsu secures Netflix’s EMEA media mandate
The work will be delivered by teams across dentsu’s Media Practice and Dentsu Lab, operating through dentsu ENTS
Dentsu has won Netflix’s EMEA media account following a competitive agency review, becoming the streaming giant’s sole holding-company media partner across the region.
The expanded mandate builds on dentsu’s existing media relationship with Netflix in the UK and extends its remit into 21 additional EMEA markets.
Amy Watt, President of iProspect UK at dentsu, said the win reflects the strength of the agency’s regional capabilities and local market expertise.
She added that dentsu was looking forward to building on its established UK relationship with Netflix and delivering work across the wider EMEA region.
Under the new agreement, dentsu will oversee Netflix’s media activities across all EMEA markets included in the appointment.
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