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Instacart has unveiled Data Hub, its new clean room solution, which offers marketers privacy-safe access to Instacart's rich first-party grocery data

Viant Technology, a CTV and AI-powered programmatic advertising company, has launched Outcomes, its first fully autonomous advertising product

JFrog, the Liquid Software company, has announced the appointment of Genefa Murphy as Chief Marketing Officer, effective immediately

Horizon Media has unveiled HorizonOS, an open operating system designed to support client growth by combining human expertise with technology and AI.

Neonode has announced the appointment of Marec Gasiun as Executive Vice President of Sales & Marketing, effective January 1, 2026.

Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, unveiled "Never Lose Your Splash," a bold new global brand campaign

Herring Networks has entered an exclusive agreement with DIRECTV Advertising, under which DIRECTV Advertising will serve as the sole third-party sales and marketing agent

Nielsen, a global audience measurement, data, and analytics platform, and Roku, a TV streaming platform, have announced an expansion of their long-term strategic partnership.

American Beacon Partners, a diversified asset management platform with multiple years of affiliated and independent manager partnerships, announced that Bernadette Bridy has joined the company as vice president and chief marketing officer

The year 2025 will be remembered as a watershed moment for the global advertising, marketing, creative and media ecosystem.

From 1 January 2026, Leandro Barreto will expand his responsibilities to become Chief Marketing Officer, Unilever and Beauty & Wellbeing.

Innovation-led global brand storytelling agency, INVNT, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer

The collaboration integrates AI search visibility metrics into the impact.com platform, linking brand presence in Large Language Model outputs with creator and publisher activation.

He joins the agency from Ogilvy, where he held the role of EMEA managing director of clients, overseeing PR, social and influencer work for major international brands, including WPP OpenX’s partnership with The Coca-Cola Company.

The report follows last year’s Home Goals and focuses on brands shaping how people spend their time outside work, from sport and crafts to reading, self care and everyday micro hobbies.

The development enables blu IDs to be matched with Nielsen IDs via TransUnion, allowing Horizon clients to align their first-party data with TransUnion and Nielsen IDs and apply the same advanced audiences across the full campaign lifecycle, from planning through to measurement.

The acquisition follows the formal launch of MSQ DX last month, which brought together MSQ’s digital experience agencies 26 DX, MMT and UDG under a single global framework.

The changes are positioned as part of dentsu Canada’s focus on talent development, long-term client partnerships and scaling its media capabilities across the market.

Studies from Clutch and UK agency Impression converge on a landscape where optimism is tempered by operational pressures and the imperative to prove value.

The move aims to improve transparency, precision and scalability in creator-led marketing for global brands.