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Artificial intelligence is rapidly transforming modern advertising, driving change across media planning, creative optimization, and audience engagement.

This innovative space will bring together approximately 4,000 people from across 21 WPP agencies, including powerhouses like Ogilvy, VML, Fbiz, Grey and Burson, within an ecosystem designed to foster collaboration, creativity and innovation.

From powering data-driven creativity to optimising production lines, AI is now embedded in the company’s end-to-end operations—delivering measurable results from factory floor to consumer engagement.

The acquisition expands Bond’s global reach and strengthens its ability to help brands activate data intelligence across nearly 200 million consumer profiles, powering AI-driven personalisation and loyalty growth strategies.

The 2025 edition identifies the rise of the AI-powered buyer as a defining shift in global B2B behaviour, positioning Asia Pacific as a leader in this transformation.

Braake will lead the local creative strategy team, shaping work for clients such as WERO, Hyundai, and BSH, while supporting new business development.

The future will not be won by the most advanced technology, but by the brands that best understand three timeless human principles: our craving for simplicity, our innate sociability, and our fiercely guarded attention.

The study identifies a major shift toward marketing models powered by intelligence and automation, describing an industry where the funnel evolves into a fluid, adaptive customer journey.

The agency will lead the brand relaunch for Vogue Tyres North America. Financial details of the assignment were not disclosed.

Loyalty reimagined: When KiK and DataLab GmbH, part of The Relevance Group (TRG), launched myKiK in 2022, the goal was to create a loyalty program that truly reflects what KiK stands for: accessibility, value, and genuine customer connection.

Tasked with elevating DEPT into a creative powerhouse within its global network, she’s championing a vision where technology, data, and creativity work seamlessly together.

The decision reflects Jellyfish’s expertise in digital marketing, its data-driven approach, and proprietary tools such as Pencil and Switchboard.

Under the agreement, Native Ads will provide strategic content creation, targeted distribution across major search engines and financial media platforms, email marketing, and ongoing campaign optimization.

Now in its 16th edition, the annual report examines how automation, artificial intelligence, and cultural convergence are transforming how people connect, consume, and discover.

Factors.ai, a B2B demand generation platform, has announced a key integration with LinkedIn’s Company Intelligence API, officially making it a LinkedIn Marketing Partner for B2B Attribution and Analytics.

In a move set to transform how brands approach customer engagement, Amazon Ads has joined forces with ETBrandEquity to unveil 'FunnelEdge'

Snack food producer Mondelez, known for brands like Oreo and LU, is investing over $40 million in a generative AI tool that aims to reduce advertising production costs by 30% to 50%.

Global digital consulting giant Globant, has announced the restructuring of its marketing and advertising services, consolidating all related disciplines under the newly expanded GUT Network