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The spotlight was on Locala’s campaign in collaboration with Captura Group for La Vaquita, which boosted the brand’s presence and in-store foot traffic.

YuppTV, an Over-the-Top (OTT) South Asian content provider, has announced that it has secured broadcasting rights from Disney Star, the global rights holder, for the highly anticipated 16th edition of the Asia Cup 2023.

As marketers look for innovative ways to position and push their brands to consumers, product placement is emerging as a strategic model that is giving value to marketers and winning over customers.

Loop Media, Inc. has announced it has added Def Jam’s 50th Anniversary Channel, the Pink Channel, the Chill Channel, Young Hollywood and Waypoint TV’s Hunt and Fish Channels to its multi-genre premium content offering on Loop TV.

An initial selection of 14 channels have been rolled-out to Virgin Media's V6, TV 360, and Stream set-top boxes (STBs), allowing customers to instantly access an extended range of attractive content monetized through advertising.

Mather Economics (Mather), a global player in strategic advisory for subscriber yield management, digital product pricing, and content analytics, has acquired Sophi, Inc. (Sophi), who provides AI-powered automation and optimization technology for the modern newsroom. 

Through this partnership, OOONA will implement a process for connecting their clients to Deepdub's services.

GroupM, WPP’s media investment group, has announced the introduction of new protections against Made For Advertising (MFA) websites and domains.

The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements.

This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic (“IVT”).

Yahoo has announced a strategic partnership with Samba TV, the global player in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP.

Notably, both countries have outpaced the most mature Free Ad-supported Streaming TV (FAST) market globally, the U.S., which registered an 80.6% adoption rate.

As the artificial intelligence wave sweeps across virtually all sectors, brands and industry players, including marketers, advertisers and communication professionals are positioning themselves to reap from this transformative technology.

FOX Television Stations (FTS) is restructuring its Advertising Sales division, merging its local, national and digital sales efforts into one streamlined unit designed to leverage the power of FOX's strong news content, live sports and digital/streaming platforms.

Based in Shanghai, Kien Lim reports to Karl Wu, Chairman and CEO of Havas Greater China, and takes full charge of the business and talent of Havas Media across China.

The global radio station market will grow from $83.74 billion in 2022 to $87.31 billion in 2023 at a compound annual growth rate (CAGR) of 4.3%.

Integral Ad Science, a global media measurement and optimization platform, has announced a significant expansion with TikTok, bringing its industry-leading Total Media Quality brand safety and suitability measurement product to advertisers in 23 new markets.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the expansion of its performance solutions to include pre-bid attention optimization segments – enabling brands and agencies to maximize campaign performance at scale by identifying inventory characterized by high attention.

The two channels, Disney Hits and Lofi Minnie, are available now through Loop’s proprietary Loop Player for business.

The partnership will see the direct integration of MGID’s native ads across Playmaker’s web properties to maximize user experience and engagement and increase traffic and monetization.

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