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The research was conducted by EMC in collaboration with its member associations across Europe, alongside marketing associations in Africa and Asia.

Marketing Report Nederland & België spoke to Age Yska SMP, the Marketing Manager at edding and ranked 165th on the list of the 250 most influential marketers. We spoke about The Power of Expression.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

The initiative is designed to help brands, agencies, publishers and platforms address responsible AI use while balancing transparency with operational efficiency.

The total market has doubled in size since the pandemic, equating to around $150 spent on advertising for every person worldwide.

Havas Play Switzerland brings the opportunity for Swiss brands to earn relevance in culture, building long-term relationships with communities and moving beyond campaigns into living, connected ecosystems.

The report, titled The Ultimate 2026 YouTube Creator Marketing Playbook, positions YouTube as a durable performance channel whose value extends well beyond initial publication.

UK automotive marketers expect 2026 to deliver revenue growth, increased investment and expanding budgets, while earlier predictions that artificial intelligence would damage web traffic and undermine human creativity have not materialised.

Cogzia, the AI-native application platform for the enterprise, has announced a strategic collaboration with Marketing Maven, a bicoastal integrated marketing agency

Viant Technology, a CTV and AI-powered programmatic advertising company, has launched Outcomes, its first fully autonomous advertising product

JFrog, the Liquid Software company, has announced the appointment of Genefa Murphy as Chief Marketing Officer, effective immediately

Marketing Architects has partnered with Jounce Media to bring greater transparency to Connected TV (CTV) media buying through Marketing Architects’ proprietary media-buying AI, Annika.

PubMatic has launched PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution

Tech-first measurement company, VideoAmp, announced the appointment of Tony Fagan as CEO, effective January 6, 2026

Horizon Media has unveiled HorizonOS, an open operating system designed to support client growth by combining human expertise with technology and AI.

Neonode has announced the appointment of Marec Gasiun as Executive Vice President of Sales & Marketing, effective January 1, 2026.

Brake, the road safety charity, and Motive, the AI platform for physical operations, are delighted to announce a new partnership to champion road safety. 

Voice Convert AI, a new AI-driven voice agent service, has officially launched, offering businesses a way to manage leads, customer inquiries, and campaign outreach efficiently

KNOREX has introduced a white-label advertising solution for a fast-growing live commerce platform, supporting creators, sellers, and brands in connecting with real-time shoppers across social and streaming channels.

Native search advertising company, adMarketplace, has appointed of John Nitti as Global Chief Business Officer and Sam Cox as Chief Product Officer.