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[Marketing Week] Bob Koigi: The changing content consumption trends

29-06-2022 | 12:00:00
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.

Dentsu, Accenture, Netflix win at Cannes Lions 2022

24-06-2022 | 14:06:36
The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions.

Vice Media, Leo Burnett and BBDO Belgium shine at Cannes 2022

23-06-2022 | 09:06:57
Cannes Lions has announced the winners of the Brand Experience & Activation Lions, Innovation Lions, Mobile Lions, Creative Effectiveness Lions, Creative Strategy Lions, Creative Commerce Lions and Creative Business Transformation Lions in the third Awards Show of the week, live from Cannes, France.

Essence drives Nationwide win with an integrated approach to creative and media

23-06-2022 | 09:02:56
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.

Portugal, Germany and Sweden companies win for the first time in the Grand Prix categories at Cannes festival

22-06-2022 | 13:11:00
The Film Craft Lions, celebrating onscreen artistry, received 1,711 entries. The jury chose to award 54 Lions: 11 Gold,  17 Silver and 25 Bronze.

Winners announced on day one of the Cannes Lions International Festival of Creativity 2022

21-06-2022 | 08:38:09
The winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were all announced during the first live Awards Show of the week.

Bayer to champion creativity in consumer healthcare at Cannes

21-06-2022 | 08:34:00
Patricia Corsi, Chief Digital and Marketing Officer, Bayer Consumer Health says that taking the lead and working across the industry, Bayer shows how creativity can help transform the way, consumers of all ages, engage with healthcare brands.

Social Impact Design Lab, Hello Colour, unveils global headquarters in London UK

17-06-2022 | 09:21:29
Hello Colour is a creative design lab built by people of color using a multidisciplinary approach – including brand strategy, illustration and design – to amplify social impact initiatives.

Fiverr enters into ad industry in partnership with creative platform Togetherr

14-06-2022 | 09:53:20
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.

Cannes Lions first 2022 shortlists announced

12-06-2022 | 11:28:56
Cannes Lions has revealed the shortlists for the 2022 Glass: The Lion for Change, Innovation Lions and Titanium Lions. The shortlisted entrants will present their work directly to jury members virtually ahead of the Festival.

[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions

10-06-2022 | 09:42:00
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.

DEPT launches its Creative Automation Practice

08-06-2022 | 08:21:15
Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.

Apple expands Today at Apple Creative Studios providing new opportunities to young creatives

01-06-2022 | 07:10:00
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.

Publicis Groupe Belgium announces new appointments to bolster creative leadership

26-05-2022 | 09:15:00
Publicis Groupe Belgium has appointed Guilherme Nunes as Head of Art, Werner Van Reck and Naïm Baddich as Creative Directors.

Dept acquires creative firm Dogstudio

20-05-2022 | 08:39:00
Dogstudio is known for creating immersive digital and physical experiences for the likes of Supercell, Expo 2020 Dubai, Tomorrowland, Adobe, The New York Times, Microsoft, and Hulu, and has racked up dozens of awards, including 5 Webbys, 47 Awwwards and 41 FWAs.

Bas Derks appointed new Creative Director at iO in Utrecht

17-05-2022 | 07:16:00
Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.

Smartly.io joins TikTok marketing partner programme offering ad performance at scale

06-05-2022 | 07:47:27
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.

ADCN opens registration for Dutch Creativity Awards 2022

20-04-2022 | 13:48:00
ADCN has opened registrations for the Dutch Creativity Awards of 2022. The Dutch Club for Creativity has chosen Unite to Ignite as the theme for the awards this year. 

ITV launches new initiative to collaborate with young content creators

13-04-2022 | 09:13:17
From graphic designers to animators, editors and social media wizards, ITV's BluePrint Network will collaborate with creatives aged 16-34 to produce digital content that will live on their social media platforms.

DEPT unites its teams under one brand

12-04-2022 | 09:02:33
Global digital agency DEPT® has unified its brand across all of its teams. Co-branding in Europe are world-renowned design agency Studio Dumbar, factor-a the agency for Amazon vendors and sellers, marketing technology agency Byte, and creative automation agency Feed.

Dentsu Italy’s creative service agencies become a Benefit Corporation

12-04-2022 | 08:59:39
Italy was the first European country to introduce a legal framework that defines a ‘Benefit Corporation’ as a legal entity with detailed requirements.


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