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DEPT Australia has announced its selection as a primary partner for The Australian Clinical Entrepreneur Program (AUSCEP), one of Australia’s accelerators for healthcare startups, scale-ups and healthcare entrepreneurs.

Edelman has announced the appointment of three significant global leadership roles. Alex Thompson, an Edelman alumnus, has been appointed global chair of Edelman’s Corporate Affairs and Impact practices, overseeing over 1500 Edelman employees.

The spotlight was on Locala’s campaign in collaboration with Captura Group for La Vaquita, which boosted the brand’s presence and in-store foot traffic.

Criteo S.A. the commerce media company and global marketing and corporate communications company, Omnicom have announced that they are expanding their recently announced commerce data partnership to encompass digital shelf data and insights from Criteo's widespread retailer network.

Marketing Report, a global news channel covering developments in marketing, advertising, media, PR, tech and AI, is looking to interview top marketers with interesting brand stories to tell.

Nvidia dominated the news in the technology world last week in a way reminiscent of Netscape's 1995 IPO. That legendary IPO heralded the start of the Internet era, just as the launch of the iPhone in 2007 marked the breakthrough of the smartphone.

As marketers look for innovative ways to position and push their brands to consumers, product placement is emerging as a strategic model that is giving value to marketers and winning over customers.

From the recent arrival of Meta’s Threads and Twitter’s rebranding to TikTok’s introduction of text-only posts, marketers are challenged with navigating today’s increasingly fragmented and rapidly changing social media landscape.

Marketers are not creating the best marketing effectiveness culture because they are failing to address all the elements of the marketing effectiveness ‘Process’, according to a new study by WFA, Ebiquity and IPA.

Global pharmaceutical technology expert and B2B producer, Körber Pharma, has appointed Wunderman Thompson to lead their global marketing communications after a multi-stage pitch process.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI.

AffinityX has announced significant advancements in advertising solutions by successfully integrating with Advisr, a technology platform that empowers sales teams to create custom recommendations for advertisers based on their business goals.

Pinterest will leverage InMarket's award-winning Lift Conversion Index (LCI) measurement solution to help advertisers maximize the effectiveness of their advertising on the platform.

The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements.

It seemed like a quiet week on the technology front, until everything happened in the last few days. Former Google CEO Eric Schmidt announced a new nonprofit organization that hopes to solve the biggest scientific problems with AI, the stock price of Europe's fintech darling Adyen collapsed, crypto also took hits with a sharp drop in Bitcoin and XRP, a lawsuit was filed by disappointed Bored Ape NFT buyers against auction house Sotheby's and the fund with Arab oil billionaires makes $8 billion in profits on ... computer chips. At the last minute, a car from Croatia broke Tesla's records

With more than 20 years of rich advertising experience, Babcock’s hire brings a wealth of creative knowledge to the agency.

As the artificial intelligence wave sweeps across virtually all sectors, brands and industry players, including marketers, advertisers and communication professionals are positioning themselves to reap from this transformative technology.

Zen Media (Zen), a B2B marketing and public relations firm, has launched Snooze or News, a first-of-its-kind AI-powered press release tool to help determine if an announcement is newsworthy.

Brands are pivoting their growth marketing strategy to invest more in bottom of the funnel channels to drive short-term growth, including video and audio, retargeting and remarketing, ecommerce and paid search, according to new research from global digital agency DEPT®.

Seventy-one percent of Chief Marketing Officers said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and marketing leaders.

Evoke, an Inizio company and a global health and life sciences brand, experience, and communications platform, unveiled its advanced audience intelligence offering.