Tagresults

The findings highlight a widening gap between consumer use of AI tools and their expectations of how brands apply the technology.

Out of home (OOH) advertising plays a central role in connected commerce strategies for most marketers, according to research by the Out of Home Advertising Association of America in partnership with Winterberry Group.

Unlike traditional AI tools that mainly generate insights or content, agentic systems can reason, plan and act.

The move strengthens Komerz’s Creative Commerce model, combining brand strategy, content, distribution, and transaction-level measurement into a single operating system for global markets.

The collaboration provides clients with enhanced measurement, reporting, and optimization tools for mobile campaigns.

The platform includes tools such as MMM, GeoMMM, Ad Copy AI and Brand Equity to help connect media investment with measurable business outcomes across the brand portfolio.

Based in Miami, Paula Marsilli will oversee strategic coordination for key regional accounts, supporting clients as they adapt to an AI-first marketing supply chain.

The agency will support U.S. Soccer through a connected model that integrates data and audience insights, partnership marketing, experiential marketing, brand development and performance marketing.

The European Marketing Confederation (EMC) has announced the finalists for the European Marketer of the Year Award 2026.

Social media may be marketing’s most visible function but the professionals behind it are stretched thin.

The move will expand Havas Play’s capabilities, enhancing the network’s ability to deliver creator-driven content, live activations, and culturally relevant experiences in music, sport, gaming, fashion, and lifestyle.

The partnership covers brands including ALDO, Sperry, G.H.Bass and Call It Spring and aims to support growth across the group’s global digital commerce operations.

Brand loyalty, purchasing decisions, and customer expectations are often formed long before a potential buyer visits a company website.

The partnership will support Geely’s launch and expansion across the Australian market.

The partnership comes as Zoom emphasizes practical, human-centered AI to help users work smarter and collaborate more efficiently, requiring advanced analytics and integrated media capabilities to reach key audiences worldwide.

Precision will maintain the Firehouse brand as a conflict subsidiary alongside Renegade.

Brendan McCarthy will oversee brand, demand generation and communications worldwide, supporting Seedtag’s international expansion and the continued development of its privacy-first advertising approach.

He will co-lead the DACH Creative Team alongside Creative Director Tina Blech and report to Katharina Lisson, Executive Creative Director. Zaradic will oversee creative work for the agency’s clients while developing campaigns that drive brand growth.

Developed by Assembly in partnership with Emberos, the platform aims to optimize brand discoverability, sentiment, and outcomes in an era where Large Language Models (LLMs) guide consumer decision-making.

The agency will oversee social media marketing and search engine optimisation, alongside the design and development of a new corporate website.

The changes include executive appointments across product, creative and growth, alongside a new sponsorship agreement tied to the Uncensored CMO podcast.