Tagresults

The cutting-edge initiative leverages a unique blend of media, technology, and hyper-accurate weather data to deliver real-time messages that are adapted to local weather conditions, reaffirming Dove's commitment to hair repair from 1st wash.

As emerging technologies shape how businesses interact and do businesses, brands are leveraging these new technologies  to drive growth and efficiency and to creating end-to-end solutions for clients swiftly and efficiently.

Beeyond Media, a programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), announced the close of $10 million seed round.

As the name suggests, this campaign embeds Bang & Olufsen’s new brand direction, by giving life to listener’s music taste in the form of interactive avatars that are totally unique to each person’s musical taste.

Omnicom Group Inc. has announced a first-mover collaboration with Amazon Web Services (AWS) to reimagine creativity and accelerate innovation with generative AI foundational models for advertising.

Disabled creators are making their mark on social media, making it more inclusive and attracting followers with engaging content that draws on their lived experience and dismantles stereotypes.

German agency Serviceplan Munich has emerged top in the World Creative Rankings of 2023 by The Drum.

Energy supplier Essent has chosen ZUID Creatives as supporting content partner

The addition of these three Young Leaders will help educate people about critical global challenges and the solutions needed to deliver a more prosperous future by 2030.

On the 70th edition of the Cannes Lions International Festival of Creativity, more Lions were announced at the penultimate Awards Show:

The Mammoth Meatball is the world’s first meatball created from the DNA of the extinct woolly mammoth.

In the new Entertainment Lions for Gaming, celebrating creative work that connects people to brands through gameplay, 609 entries were received and 26 Lions were awarded.

Publicis has launched a tongue-in-cheek campaign that uses a demo of AI itself to playfully recreate reactions of an AI tool it launched six years ago.

Cannes Lions has announced their first shortlists for 2023 and Wunderman Thompson Colombia’s ‘Welcome New Vaginas’ campaign for LifeCup has been shortlisted in Glass: The Lion for Change!

Belgium has unveiled its new international branding campaign titled “Embracing Openness”.  Primarily targeted at economic decision makers and the broader research community.

As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

Ad agency Joe Public Cape Town and design firm SHIFT collaborated on the rebranding campaign, which involved creating a new brand strategy, brand positioning, corporate identity, and a creative launch campaign.

After a pan-European tender process, grid operator Enexis has chosen to partner with blended agency iO to launch new brand campaigns.

 Locala, the world’s commerce media platform, received two Cas d’Or awards in the Omnichannel and Mobile to Store categories

More and more, marketers are facing challenges when it comes to identifying and reaching the best audiences that will ensure the highest return on investment for their brands. 

The campaign, that started officially in January is supported by a strategic and creative concept and deployed across a range of online and social media and print advertising.