iO and Cheops launch an atypical IT campaign on digital security
Specialist in IT & Business Technology Services Cheops and end-to-end agency iO are joining forces to launch an awareness-raising campaign to make companies aware of the importance of an IT security mindset.
The campaign, that started officially in January is supported by a strategic and creative concept and deployed across a range of online and social media and print advertising.
With the rising number of cyberattacks, phishing and hacking attempts on companies and governments are often successful. This costs organisations a lot of time, money, and energy. That’s why Cheops is here to provide a wake-up call with the theme: security is a mindset - the security of an IT environment goes beyond technology alone.
Striking: with this awareness campaign, iO and Cheops steer away from typical IT-inspired images - helped by a powerful visual language that does not feature IT elements. They want to send a message that stands out and sticks - to underline the importance of a security mindset.
Hans Francken, Digital Performance Lead, Cheops: "Thanks to our collaboration with iO, we have launched a striking awareness campaign that enables Cheops to share its ideas about the importance of IT security and inform organisations about resources they can deploy to protect them from cyber threats."
