Tagresults
[Column] Michiel Frackers: Musk and Zuckerberg are switching roles and BlackRock is making a big push in decarbonization
Elon Musk had a fantastic week and Mark Zuckerberg saw two hundred billion in stock market value evaporate, because shareholders have doubts about his billion-dollar investments in AI.
Chrysler unveils multimedia ad to celebrate Chrysler Pacifica minivan
The cross-channel campaign includes three 30-seconds spots that span across broadcast, social media channels and online video.
Toyota launches Paris 2024 Olympics marketing campaign
The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.
Helsinki-based Basemark raises €22m to make driving safer with augmented reality
Basemark, the provider of automotive augmented reality (AR) software that enables original equipment manufacturers (OEMs) to develop AR applications for their cars, has raised €22 million in series B funding.
Volvo Group partners with CRH to accelerate decarbonization
Volvo Group's target is to have 35% fully electric sales by 2030 and be net-zero in its value chain by 2040. CRH is targeting a 30% reduction in group-wide emissions by 2030.
Hyundai Motor's 'Dogbility' campaign sparks conversations about universal mobility
The campaign implemented generative AI to create immersive visuals, putting a fresh twist on Hyundai Motor's vision on universal mobility for everyone.
Hyundai and marketing agency TEN Advertising launch campaign for the new Santa Fe SUV
The campaign, comprising two ads titled "Ruggedness" and "Wide Open Space," targets Asian American couples and families seeking exciting experiences in their everyday moments.
European auto parts distributor Doyen Auto taps blended agency iO to optimize its online presence
The brand's corporate platform will be the first to launch in April 2024. It will offer a personalized user experience to potential customers, clients, journalists, and job seekers.
Volvo Group signs deal with Westport for joint venture to reduce carbon emissions from long haul transport
It is anticipated that the joint venture will become operational following the formal closing which is expected in the second quarter of 2024.
Creative ad agency Intertrend creates Toyota’s first-ever anime content series in new campaign
The campaign aims to inspire young audiences who think they know Toyota and to showcase the brand in an exciting new way that celebrates the thrill of driving.
Toyota is Japan’s number one brand for the 16th consecutive year, report
Interbrand Japan, Japan’s largest branding company has announced Best Japan Brands 2024, a ranking of Japanese brand values using its proprietary Brand Valuation™ method to convert brand value into monetary value.
Nissan and TelevisaUnivision unveils integrated campaign targeting Latino audience
With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and culture unite.
Volvo launches new trucks running on renewable fuels
This means a significant overhaul and expansion of Volvo Trucks heavy-duty offering globally and a vital step to reduce the carbon footprint from the product portfolio.
Experience marketing agency Momentum Worldwide secures sponsorship partnership between Chevrolet and Major League Soccer in Canada
The agreement marks a significant milestone in the league’s history, as this is the first time a single brand has secured an exclusive auto-category partnership across the entire Canadian MLS footprint.
Hearst Magazines appoints Daniel Pund Editor-in-Chief of Road & Track Magazine
Pund, Road & Track’s executive editor since 2020, has been an automotive editor, car reviewer and feature writer for 30 years.
Volkswagen commemorates 75th anniversary of the brand in the US with year-long campaign
To celebrate the momentous anniversary, the rand is announcing a year-long holistic campaign that will serve as a love letter to the American people, and an invitation to be part of Volkswagen's electric future.
Honda partners with indie artist for 'Chasing Greatness' ad campaign
The new 30-second television spot is also helping launch a powerful new single, “Triumph,” from indie singer/songwriter, Bishop Briggs.
Volkswagen Group taps into new profit pools with sustainable mobility
It is also tapping into highly attractive additional profit pools as part of its transformation from legacy automaker to integrated mobility provider by further expanding its sustainable mobility business.
Volkswagen electrifies the Vatican's vehicle fleet
The vehicles are part of the decarbonization strategy of the VCS, aiming to make the Vatican fleet climate-neutral by 2030.
Mercedes-Benz launches “holidays with love” global campaign to celebrate connections and community
The ad campaign spotlights Mercedes’ innovative and tech-forward vehicles which help people connect for the season and shows friends, partners, and family embracing as they come together within their homes and communities.
Car retailing platform Spinny unveils Cricket World Cup campaign
Spinny, a full-stack used-cars buying and selling platform has announced the launch of its latest ad campaign 'It's never just a car' featuring the cricket legend Sachin Tendulkar and his car in the campaign that he fondly calls Sundae.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups

