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EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

The three-tier certification program was developed by GroupM’s commerce team, commerce education leader firstmovr, and over 15 retailers, media and commerce technology partners, including Amazon, Criteo and Kroger.

VOZ is an innovation that blends broadcaster viewing data from conventional TV sets with connected devices, such as smart TVs, computers, tablets and smartphones.

The partnership aligns two rapidly growing innovators in the CTV and DOOH industry, opening the door to even faster growth opportunities for both companies.

In an interview for RTL Group's intranet, CEO Thomas Rabe and Deputy CEO and COO Elmar Heggen explain the planned sale of RTL Nederland – and what it means for the future development and strategy of the Group.

Rising inflation and cost of living, which top the list of worries for Canadian TV streamers in the next few years (54 per cent), compel many (24 per cent) to cancel or downgrade their cable/satellite package in the next 12 months (up six per cent from 2022).

GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to Allianz Group, one of the world’s insurers and asset managers that serves more than 122 million customers in over 70 countries.

Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals.

IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite.

LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates.

Quotient, a digital promotions and media technology company, has announced the launch of its white-label digital out-of-home (DOOH) offering, a platform that empowers retailers across all channels and sizes to directly access and sell DOOH as a complement to their retail media offerings.

Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue.

Dstillery a player in AI ad targeting, has announced a new Connected TV (CTV) solution that applies its patented ID-free® technology to reach priority audiences more effectively.

MetaBroadcast, UK’s metadata management specialist, and Gracenote, a Nielsen company, announced that it has been awarded a three year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025.

Through the new apps, members of the Women’s Health Collective and Men’s Health Squad will receive access to exclusive training plans and wellness advice from some of the world’s leading fitness experts.

Puzzmo will connect each game and every player with a unified system of points, achievements, social connections and multi-player modes never before seen in the puzzle games category, creating a sense of community.

2023 ended up stronger than anticipated by MAGNA in its mid-year forecast update

Loop Media boasts a vast network of screens across North America. Recognizing the significance of the holiday season for businesses, Loop® TV embraces the festive spirit by offering 10 specialized Holiday channels.

Smirnoff has unveiled multimarket activations to champion the power of the collective and reignite social connections around the world in a celebration of the spark that's created when different people, flavours and ingredients come together.

The study combines Kantar’s attitudinal and behavioural data to help marketers finetune their growth strategies for next year. According to Kantar these are the 10 trends that will move the needle:

 As the world leaders gather in the United Arab Emirates for the 28th meeting of the Conference of Parties (COP28) brands, ad, PR and marketing agencies have been running campaigns towards climate action.