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Two recent major global reports from Havas Media Network and dentsu point to a defining shift in how media is planned, deployed and measured as brands get into 2026.

The platform allows advertisers and agencies to reach high-quality audiences at scale in brand-safe environments.

The national, not-for-profit industry association said the expanded group reflects sustained support for Australia’s independent media agency sector.

The release targets one of the most time-intensive stages of campaign development, as agencies and media sellers face growing pressure to deliver structured, defensible proposals under tight deadlines.

5W PR, one of the largest independently owned PR and digital marketing firms in the U.S., has been appointed Agency of Record for Bedsure Pet, a brand known for combining comfort, functionality and modern design in its pet products.

The campaign runs across Guardian content and display environments spanning food, drink and travel, including Feast magazine.

The study highlights growing confidence among CMOs, alongside a shift in how media, artificial intelligence and entertainment partnerships are being used to drive business performance at scale.

Netflix and Warner Bros. Discovery (WBD), have amended their merger agreement to convert the transaction into an all-cash deal.

The report draws on interviews with leading brands, platforms, and publishers, and insights from Havas’ own leadership team.

The independently owned media agency will take responsibility for media planning and buying across Greene King’s brand and performance activity, supporting the pub retailer and brewer’s portfolio of brands.

Under the renewed deal, Nielsen will support the stations in trading effectively with local and national advertisers while delivering research-driven insights into local news and entertainment performance.

Drawing on large-scale creative measurement and effectiveness evidence, the book argues that creativity and media deliver the strongest results when planned together, rather than treated as competing priorities.

This growth, representing a compound annual growth rate of 7.36 percent, reflects a structural shift in how platforms generate revenue and manage costs.

Latin America is rapidly emerging as one of the world’s fastest-growing media markets, with revenues forecast to reach $65 billion in 2026.

The move is designed to deliver cinematic-quality storytelling, high-velocity content, and innovative solutions powered by generative AI, virtual production, and integrated media strategies.

The partnership will support Gray Media’s local TV, broadcast sports, and streaming properties while delivering insights across its multicultural audience base.

The work aims to clarify BritBox’s positioning as a British-focused curator in an increasingly crowded streaming market.

Growth in the region is being driven by the rapid adoption of online video, advertising-led business models and formats designed for mobile consumption, including microdramas.

The move allows advertisers to secure real-time, guaranteed placements during live sports programming.

A Nielsen study shows that cultural representation plays a decisive role in how Black audiences engage with advertising, with a majority paying closer attention to ads that reflect their culture and values.

The agency-led initiative centres on improving access to deposit protection information for First Nations, Inuit and Métis communities, including the use of native-language advertising in Cree and Inuktitut across trusted digital environments.