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Hearst UK appoints Claire Sanderson Editor-in-Chief of women and men's health brands news

Hearst UK appoints Claire Sanderson Editor-in-Chief of women and men's health brands

Hearst UK, the premium content and experience business, has announced the launch of new interactive apps from Women’s Health UK and Men’s Health UK as part of an enhanced membership offering for both brands.

Through the new apps, members of the Women’s Health Collective and Men’s Health Squad will receive access to exclusive training plans and wellness advice from some of the world’s leading fitness experts.

The new Women’s Health app – part of the Women’s Health Collective membership offering – provides a one-stop wellness destination that helps women in becoming the healthiest, fittest and strongest versions of themselves. As well as the latest science-backed health news from world-leading experts and access to the magazine’s long-read content, the app offers an ever-growing library of training plans and workout videos curated by the Women’s Health Collective panel of experts. Members can benefit from workouts designed by personal trainers such as former Olympian, Michelle Griffith-Robinson, and body acceptance advocate and personal trainer, Sophie Lait.

The new Men’s Health app – supported by Jan/Feb cover star and leading world boxing promoter, Eddie Hearn – becomes part of the Men’s Health Squad membership, and offers full access to interactive training plans, personalised feedback from coaches, as well as premium video, podcasts and guided workouts.

A handheld fitness concierge service, the Men’s Health app houses five channels, including a dedicated training section with 20 interactive, goal-based plans and more than 200 expert movement guides. Members will be able to contact personal trainers such as ‘the UK’s Fittest Man’ and soon-to-be Gladiator, Zack George, directly for support and guidance.

Women’s Health Collective and Men’s Health Squad memberships each cost £89.99 a year and include every print and digital issue of the magazine; full access to the app; unlimited access to the latest health, fitness and nutrition news; training plans and workouts; access to world-class fitness coaches and experts; and exclusive weekly newsletters. As part of an exclusive offer for the first six months, each membership is available for just £9.99.

David Robinson, Chief Customer Officer, Hearst UK: “Women’s Health and Men’s Health have led the way when it comes to engaging health-conscious consumers. To further drive this engagement, we’re constantly looking at different ways we can bring our brands to life with new and exciting propositions. The new apps and enhanced membership offerings will allow us to create even stronger and deeper relationships with existing and new members, whilst building more opportunities for the future with premium content that people want to pay for.”

Claire Sanderson, Editor-in-Chief of Women’s Health UK and Men’s Health UK: “We’re really excited about what’s in store for ourmembers with the launch of both new apps. Women’s Health Collective members can benefit from an incredible array of diverse trainers, workouts and advice, whilst Men’s Health Squad members have the opportunity to take training to a new level with a personal trainer in their pocket.  Our aim has always been to help men and women of all ages on their journey to better health and fitness by arming them with the tools, guidance and sense of belonging they need to stay motivated. We’re looking forward to going on that journey with Women’s Health Collective and Men’s Health Squad members.”

Through the new app, Women’s Health Collective members can take advantage of training plans and advice from the following trainers and fitness experts:

Amanda Ngonyama, Athlete and sports scientist

Sophie Lait, Body acceptance advocate and personal trainer

Michelle Griffith-Robinson, Olympian and Life Coach

India Morse, Personal trainer and inclusivity advocate

Saima Husain, Personal trainer

Izy George, Fitness coach and personal trainer

Sanchia Legister, Yoga instructor and founder of Yogahood LDN

Rosie Stockley, Women's pre- and postnatal fitness specialist

Through the new Men’s Health app, Men’s Health Squad members will be able to receive training plans, as well as personalised feedback from the following personal trainers and fitness experts:

Andrew Tracey, Men’s Health’s Fitness Editor

Zack George, Leading CrossFit athlete – ‘the UK’s Fittest Man’

Tom Kemp, Founder of Farm Fitness

Gustavo Vaz Tostes, Head of Training at Wit Fitness

John Chapman and Leon Bustin, Co-founders of fitness group, Lean Machines

Faisal Abdalla, Master Trainer for Nike and Barry’s Bootcamp

Scott Britton, CrossFit competitor and inspiration behind charity, Battle Cancer.

www.hearst.co.uk

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