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Loop Media announces the debut of additional Latino content channels for businesses
Loop Media, which currently has over 71,000 screens in North America, has seen a growing demand for premium Latino-focused in-venue entertainment content for the Hispanic U.S. business community.
Global online advertising market size to reach $563.1 billion in 2032, report
One major driver of the online advertising market is the increasing use of mobile devices and digital applications
[Incentro Event] Introducing monday.com CRM in South Africa
The future of work is here and you’re exclusively invited to lead the way!
[Marketing Week] Bob Koigi: Brands compete on bottom line, sustainability and inclusion
As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.
Entravision launches news facility in Las Vegas targeting Latino audience
This milestone underscores the Company's three decade commitment of empowering the Latino community through trusted news and resources.
Deutsche Telekom is the world’s most valuable telecoms brand, report
Deutsche Telekom’s 17% brand value increase to $73.3 billion can be attributed to a strong network and successful fibre deployment in Europe, along with 5G leadership in the US.
Nokia commits to net zero greenhouse gas emissions by 2040
Nokia will also double down on its existing near-term, or 2030, target.
[Column] Michiel Frackers: Nvidia passes Google and Amazon, in a week full of AI blunders
In the week that AI's flagship company, Nvidia, announced a tripling of revenue and within days became more valuable than Amazon and Google, AI's shortcomings also became more visible than ever.
Dept appoints Marlena Edwards as Head of People and Culture for the Americas
With a wealth of experience in talent development and cultural enrichment within the industry, Edwards will be responsible for overseeing the development and implementation of the agency’s talent strategy for the Americas
The Dutch Meteorological Institute extends digital partnership with blended agency iO
The blended agency optimises the organisation’s website and customer portals, crucial for port companies, water boards, safety regions, and aviation organizations .
[Column] Michiel Frackers: Investing in AI: thoughtful investment or blind gamble?
Developments in AI are happening at an unprecedented pace. This week saw some extraordinary new products introduced, with this "text to video" service Sora from OpenAI being particularly impressive.
Coke Zero Sugar taps AI in new global campaign
The drink is singing its own praises, too, in a pair of music-focused activations. “It’s Gonna Be Me,” the chart-topping Y2K single, is the new anthem for Coke Zero Sugar in 2024.
[Column] Sundar Pichai: The next chapter of our Gemini era
For years, we’ve been investing deeply in AI as the single best way to improve Search and all of our products.
Global marketing predictions of 2024 by World Federation of Advertisers partners
Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.
4 out of 10 Belgians are digitally vulnerable, blended agency iO report
People who aren't digitally savvy are excluded from many aspects of daily life.
VML appoints Jeff Geheb as global executive lead for enterprise solutions
As global executive lead, Enterprise Solutions, Geheb will be responsible for the growth and leadership of VML's full Enterprise Solutions offering, which includes global consulting, data, technology, innovation services, companies and products.
Samsung product series recognized for reduced carbon footprint
The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.
Majority of political ad budgets in U.S. go to linear television, research
Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.
Havas’ Gate One enters a new era, taps Ben Tye as Managing Partner
Gate One, the digital business transformation practice within Havas, has announced that Ben Tye, previously Partner, will become Managing Partner.
LG Electronics ad campaign paves way for responsible audiovisual production
Following an audit of the measures implemented by Afnor, LG's "Care For Where You Live: New Horizon" campaign achieved an eco-production score of 78.5%, earning the Ecoprod two-star certification in the process.
VML launches report revealing key brand opportunities for 2024
The report finds that consumers are in their Slow Living era, known as ‘The Great Deceleration’ slowing down their lifestyles and opting for a mindful approach to the year ahead.