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Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.

The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.

In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.

SOCIAL.INC is directly looking for a Project Manager 32-40 hours/week

Ace is directly looking for a Communication & Business Associate

Ace is directly looking for a People Business Partner Lead

The Institute of Practitioners in Advertising, IPA, has announced that Creative Culture and The Clerkenwell Brothers have been elected into IPA membership at its quarterly council meeting.

 In the second half of 2021, TikTok boasted that it joined the elite clube of social media applications to reach one billion active users.

As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.

LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.

MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.

The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.

As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.

ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's  portfolio of entertainment, news and sports brands.

Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences.

Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.

More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent of Millennials – say they would reshare OOH ads on social.

With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.

Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.

With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.

Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.