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Lower DSP Ad Cost and Complexity with Adcombi Suite: A simplified DSP dashboard with no minimum spend

17-02-2021 | 11:43:16
Demand-Side Platforms (DSP) offer advertisers access to premium inventory not available on Google Display Network.

Brand New Galaxy Launches Western European Operation in Amsterdam

17-02-2021 | 07:59:18
The rapidly growing global marketing and technology company, Brand New Galaxy launches their Western European Operation in Amsterdam, The Netherlands.

The Odd Shop joins MediaMonks

15-02-2021 | 13:37:12
Oscar Hamming, Niels de Wit and Robert van der Lans, formerly founders of The Odd Shop, have announced that their team is joining MediaMonks to bring their distinct Persuasive Creativity Model to S4Capital’s content practice.

Dutch art museum Mauritshuis picks Dept to support its strategy and digital marketing

11-02-2021 | 08:46:25
Mauritshuis and Dept optimised the digital marketing aspects and developed creative content concepts to reach additional target groups, such as young people, and enthuse them to visit the museum. During Spring, the new changes will go live.

Heineken joins global movement to prevent online sale of alcohol to minors

04-02-2021 | 13:27:04
Heineken has announced that it has become part of the world’s first coalition to develop and enhance safeguards to prevent the online sale and delivery of drinks containing alcohol to minors and to reduce harmful drinking among adults.

KLM, partners commit to reduce carbon footprint with Sustainable Aviation Fuel programme

29-01-2021 | 09:18:24
KLM’s Corporate BioFuel Programme has been renamed the KLM Corporate SAF Programme, Sustainable Aviation Fuel.

[Campaigns] Lukkien produces TV commercials for Danone

28-01-2021 | 13:40:00
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.

HERC joins Ace

28-01-2021 | 05:46:00
As of today HERC joins Ace, family of leading agencies. With the acquisition of this hotshop Ace adds Advertising & Brand culture to its portfolio. HERC included, Ace now holds over 180 employees with creative hubs in both Utrecht and Amsterdam.

MeMo² launches Crossmedia Analytics Platform THX in Belgium

25-01-2021 | 15:01:02
MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.

[Campaigns] Lukkien: Super Suzuki in CGI

23-01-2021 | 20:51:00
As an ad agency The Merge will never turn away from a daring challenge and in that Lukkien likes to think they found their equal when they asked Lukkien to produce four different – full CGI – animated tv spots

[Interview] Nick Kalse (Outbrain): Native advertising will gain a solid position within digital marketing strategy

20-01-2021 | 16:07:00
On January 27th Outbrain, the world's largest native advertising platform, will host the webinar Outbrain Unveil. We speak with Nick Kalse, Head of Sales at Outbrain Benelux.

Netherlands national trade association Outreach joins World Out of Home Organization

20-01-2021 | 09:06:02
World Out of Home Organization, WOO, has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.

Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands

16-01-2021 | 09:04:00
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations

Dutch marketing firm Candid acquires brand design company Millford

11-01-2021 | 11:00:11
Dutch marketing and communication platform Candid has acquired Millford Brand ID. The agency is a [;ayer in brand logos, visual identity and packaging design.

[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021

08-01-2021 | 14:16:00
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.

GoodHabitz selects digital agency Dept to drive marketing and data strategy

22-12-2020 | 10:18:10
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.

Heineken, Nouryon, Philips and Signify sign Pan-European green energy deal

15-12-2020 | 10:34:35
Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe.

Mediahuis receives nod to acquire NDC mediagroep

03-12-2020 | 10:01:11
Mediahuis has received the approval of the Dutch competition authority Autoriteit Consument & Markt (ACM) for the acquisition of NDC mediagroep.

Exterion Media The Netherlands introduces audience-based purchasing to its Digital Out-of-Home opportunities

01-12-2020 | 11:38:52
Exterion Media The Netherlands will now offer the option of audience-based purchasing across environments such as street, roadside, shopping centres and petrol stations in addition to its more traditional location-based purchasing routes.

Heineken appoints James Thompson as Chief Commercial Officer

24-11-2020 | 12:04:02
Heineken has announced the appointment of a new Chief Commercial Officer.

OKCoin announces 5X referral reward for Netherlands customers as part of continued European expansion

20-11-2020 | 13:51:00
OKCoin, the global, regulated fiat-focused crypto asset exchange, is celebrating continued expansion in Europe in anticipation of regulatory approval from the Dutch Central Bank this year with a limited promotion for Netherlands customers.


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