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[Marketing Week] Bob Koigi: The rise and rise of social media advertising

01-12-2022 | 12:45:00
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.

Nathalie Pons appointed Chief Impact Officer at Havas Village France

30-11-2022 | 16:35:26
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.

[Marketing Week] Investing in ethical and responsible advertising

24-11-2022 | 16:52:00
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.

[Marketing Week] Bob Koigi: The battle for brand value

09-11-2022 | 15:15:00
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.

Bostik opens Ideal Work showroom in Paris, France

31-10-2022 | 11:58:00
Bostik, the adhesives segment of Arkema, announced the opening of the Paris showroom of Ideal Work, an Italian specialist in high-added value decorative flooring technologies, which the Group acquired in 2020.

Paramount+ announces expansion into France and Germany

26-10-2022 | 14:29:09
Paramount+, the global streaming service from Paramount Global has announced that the service will arrive in France on December 1, followed by Germany, Austria and Switzerland on December 8.

Global marketing firm Rosie Labs launches operations in France

21-10-2022 | 10:59:22
Rosie Labs, the global marketing collective, has announced it is extending its international reach and building up its Web3 practice with the opening of a new Paris-based office in the historic Le Marais district.

iO to assist AXA Bike Security develop an Amazon marketplace strategy for French and Dutch markets

19-09-2022 | 10:45:00
In order to get to know the French market better, the company says it will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France.

Shekel supplies smart refrigerators to Belgian retailer Colruyt

08-08-2022 | 15:29:00
Shekel, along with U.S. based Parlevel Systems, supplied dozens of smart refrigerators to the Colruyt retail group operating in Belgium, Luxembourg and France. The transaction is estimated at 1M NIS.

Sonepar partners with Mirakl to develop B2B electrical equipment distribution marketplace in France

20-04-2022 | 16:30:13
Sonepar, an independent family-owned company with global market leadership in B2B distribution of electrical products, solutions and related services, is pursuing its omnichannel strategy and has entered into a partnership with Mirakl.

Jackery solar generator solutions expands European market to Spain, France, Italy

05-04-2022 | 16:07:00
Jackery, the global leader in providing portable power station and solar panels, announced its European market expansion into three brand new countries; Spain, France and Italy.

AudioValley targets growing gaming market with Targetplay

18-03-2022 | 06:40:09
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.

Volta continues its European expansion with new signings and installations in Switzerland, Germany, and France

10-02-2022 | 15:36:00
Volta has signed partnership deals with the global sporting goods chain Decathlon, starting in St. Gallen, Switzerland, and the movie theatre company Cineplex Group in Germany.

[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA

10-02-2022 | 08:55:00
Hivestack is directly looking for a Senior Marketing Manager EMEA

Havas Group acquires French MedEd specialist Raison de Santé

26-01-2022 | 07:37:15
Havas Group has announced the acquisition of Raison de Santé, a Paris-based agency that specializes in medical education that has supported numerous health companies since its conception in 2008.

Boiron appoints Havas Media Group as its multimedia partner in 13 European countries

03-01-2022 | 07:08:51
Following six months of competitive pitching, Boiron has named Havas Media Group as its multimedia partner in France and 12 other European countries.

[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud

23-12-2021 | 09:15:00
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.

Fisker to partner with Bridgestone for electric vehicle services and solutions in France and Germany

23-12-2021 | 07:26:26
After recently selecting Bridgestone as the exclusive tyre partner for its upcoming Ocean all-electric SUV, Fisker is extending its collaboration with the global company.

TotalEnergies launches largest battery-based energy storage site in France

22-12-2021 | 14:10:53
TotalEnergies has launched the largest battery-based energy storage facility in France. Located at the Flandres center in Dunkirk, this site, which responds to the need for grid stabilization, has a power capacity of 61 MW.

Publicis Groupe announces fintech joint venture between Publicis Sapient and Siam Commercial Bank in Southeast Asia

16-12-2021 | 08:28:01
Publicis Groupe has announced the launch of SCB Tech X, a joint venture between Publicis Sapient and Siam Commercial Bank (SCB), creating one of the largest fintech entities in Southeast Asia.

fuboTV completes acquisition of French live TV streaming company Molotov SAS

09-12-2021 | 07:10:38
The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.

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