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EURACTIV has the ambition to become the leading medium for EU policy and politics, both in Brussels and in the capitals of Europe.

European media group Mediahuis has taken over the Belgian RouteYou. RouteYou is a navigation platform designed to discover, plan and share routes optimized for various outdoor activities such as walking, hiking, cycling and more.

Based on a technological and strategic consideration, iO made a counter-proposal: updating the website to Drupal 10, jointly developing a new information architecture, and developing a new front-end. And that proposal was well received.

Jean-François is an experienced IT-professional with over 20 years of experience, most recently at NRB where he held CCO and COO roles.

Although the optimisation scores have increased compared to previous research, there is still a lot to be gained for retail chains in the Netherlands and Belgium. 

iO took Assuralia on an extensive rebranding process where the core values of the organization were formulated. This served as the basis for a new corporate identity with an evident personality and tone of voice and a distinctive story and mission. ​

APICA (Advanced Port Information and Control Assistant) was launched in early 2022. Now, the avatar representing the digital twin has gotten a new outfit, warmer voice, and friendlier facial expression and speaks as many as 100 languages.

Blended agency iO combines expertise in marketing, technology, strategy, data, and content — and AI is an indispensable addition to this. The AiO tool is based on popular GPT models but is hosted in a GDPR-compliant environment in Europe — and not through OpenAI's US servers.

Propelled by its newly announced long-term industrial project ‘Lead the Future’, Orange Belgium aims to strengthen its market share in Belgium by taking first place on the podium.

Belgium has unveiled its new international branding campaign titled “Embracing Openness”.  Primarily targeted at economic decision makers and the broader research community.

As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

European media group Mediahuis has acquired EURACTIV, the pan-European news brand, focused on EU policy. For Mediahuis, as a news publisher present in Belgium, the Netherlands, Ireland, Luxembourg and Germany, the acquisition means an expansion of its portfolio to include for the first time a pan-European news brand.

Mediahuis’ investment will allow Smooved to expand its business in the Belgian market and will support the company’s internationalisation. The investment sees Mediahuis taking further steps into the proptech market.

Following a tender involving several agencies, Doyen Auto has chosen the experts of iO to accelerate its digital marketing and its different networks.

With this acquisition, EGA is expanding its international operations by combining its global vision with Landmark’s deep policy expertise and proven track record of delivering highly professional client advisory services, keeping EGA ahead of the demands of a fast-growing and ever-changing geopolitical environment. 

Lionwise gathers thought-leadership on topics that occupy a marketeer’s mind. ‘Sharing knowledge, chasing clarity’ is the official baseline of the content platform that can take many forms: an event, a podcast, a webinar, a debate or a white-paper.

To have that evolution succeed, iO and Dewaele launched the real estate agency’s new DNA: “Your lifelong partner for housing and business”.

Through a key partnership with Renault Trucks, the beverage manufacturer is electrifying one-fifth of its truck fleet and creating the largest fleet of electric trucks in Belgium.

In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.

The two selection processes happened in parallel, with guidance by PitchPoint for the creative/strategic agency selection and with guidance by fma Belgium for the media partner.

Propane gas specialist Primagaz, in partnership with end-to-end agency iO, launched its second major campaign of the year for the home heating market.