Belgian real estate firm Dewaele picks iO to market its story

From a one-man real estate agency to the largest independent real estate family in Belgium: that’s Dewaele’s story in a nutshell. The real estate company continues to choose iO as its lead agency to market that story – from strategy to execution and follow-up.

Melting six brands together to create a strong mono-brand: where does one begin? And, more importantly: who do they call for help? That’s the question Dewaele was faced with in 2021. Dewaele consisted of five separate brands at the time, with 48 locations combined: Van der Build, Turner, De Syndic, De Patrimonie and Build&Boost.

To have that evolution succeed, iO and Dewaele launched the real estate agency’s new DNA: “Your lifelong partner for housing and business”. With this new vision, a clear strategic trajectory and creative results, Dewaele want to become a strong, future-proof company that is there for the customer – from the first flat to student housing for the children and a second home on the coast.

With iO as its lead agency, Dewaele chooses a partner that knows its history but has its gaze firmly set on the future.

Margaux Sabbe, Brand Marketer, Dewaele: “We’ve been working together for years to create social media content. Now that we’re looking to iO for other services, we can see the value of an agency that can support us from A to Z."

www.dewaele.com

www.iodigital.com

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