Marketing Report
Belgian coalition of NGOs 11.11.11 chooses iO as digital partner

Belgian coalition of NGOs 11.11.11 chooses iO as digital partner

11.11.11 had asked for a completely new website in the tender. Based on a technological and strategic consideration, iO made a counter-proposal: updating the website to Drupal 10, jointly developing a new information architecture, and developing a new front-end. And that proposal was well received.

Tom Van Mierlo , strategy director, iO: “Sometimes you have to go straight for a brand new website. But when the underlying technology is up to date, you can save time and money through a smart update. This upgrade would prevent all existing content from ending up in a heavy migration process. We will feel this together in the further development of the project.”

For this process, iO brings together various expertise in a dedicated 'blended' team to make the project a success. That team works seamlessly with a project team on the customer side. iO's technology and strategy teams are not the only ones enthusiastic about the collaboration. It also sounded positive on 11.11.11:

Katrien Heughebaert , Director of Marketing, Communication & Fundraising, 11.11.11: “During the pitch we quickly saw that iO had the necessary quality and depth. We look forward to writing the next digital chapter of 11.11.11 together with iO.”