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The move is part of the company’s strategy to simplify the connected TV (CTV) landscape for advertisers, broadcasters, telcos and publishers.

The win covers media strategy, planning, and buying across the DACH region and the UK for both Motel One and its newer lifestyle brand, The Cloud One.

Global lifestyle brand MINISO, announced the opening of its first flagship store in Amsterdam.

plancraft, a Hamburg-based SaaS construction tech company, has secured €38 million Series B funding led by Headline with participation from existing investors

Bisly, the provider of scalable, smart building automation solutions, has raised a €4.3 million funding round to expand its operations across Central and Western Europe. 

Smith brings close to ten years of agency leadership experience, most recently serving as managing director at McCann London. He officially took up the position at Media Arts Lab this month.

The acquisition builds on Pyxl’s recent growth momentum and aligns with its strategy of integrating high-impact creative talent into its digital services portfolio.

MOTOR Ai, a German startup for autonomous driving, has announced  $20 million seed funding round to bring its certified, neuroscience-driven technology into full deployment

German early-stage VC firm TechVision Fund (TVF), has closed Fund II at €50 million to back startups in the Rhineland and Euregio Meuse-Rhine regions.

Dentsu has announced a significant expansion of its longstanding partnership with BMW Group, securing the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe .

Despite a challenging economic environment, the largest independent agency group in Europe delivered exceptional performance — driven by record client satisfaction, outstanding creative momentum

The research reveals that UK business professionals are not only the most premium-focused travellers in Europe but are also reshaping how and where brands should engage with high-value audiences.

Following a competitive pitch process, Squad will develop a fresh creative platform that builds on the success of the “More Possibilities” brand positioning.

The agency will be responsible for editorial strategy, always-on content, community management, content production and paid social media for the brand’s owned channels in The Netherlands, Belgium, Germany and the U.K.

Heinz has served up a new omni-channel campaign centered on the insight that its irresistible taste can lose people in the moment, triggered by the food-induced dopamine that keeps Heinz fans coming back for more.

The campaign, produced by CZAR and directed by Lionel Goldstein, debuts in Germany before rolling out across additional European markets later this year.

The festival promises a dynamic, future-focused programme that transforms the city into the epicenter of European creativity.

Prain Global and Serviceplan PR & Content will contribute their local expertise to the collaboration and aim to strengthen their market positions in Europe and Asia through the alliance.

 The agency will lead creative across the UK brands within Pilgrim’s Europe portfolio, including its two ‘Power Brands’, Richmond and Fridge Raiders.

SumUp is a global FinTech company, best known for its payment terminals. The brand now offers a comprehensive ecosystem of financial solutions to more than 4 million merchants worldwide.

With this step, Sappi is opting for one powerful communication strategy for both product groups in the European market.