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WiredCo. wins Honda Australia social account
The agency will join Honda Australia’s agency roster and lead social and content strategy across the company’s portfolio, including cars, motorcycles, power equipment and marine products.
ACA introduces AI training for agency teams
The member-only course targets teams across strategy, client leadership, creative, production and management, with a focus on moving beyond experimentation to practical implementation that improves output, efficiency and client delivery.
AKQA Australia hires Kyle Duckitt as strategy lead
Kyle Duckitt joins the Australian leadership group and will help define the agency’s strategic direction.
We Are Social lands Airbnb social media account
The agency will develop a year-round, creator-led strategy designed to strengthen cultural relevance and increase engagement
JCDecaux to build media network at Sydney airport
JCDecaux has been awarded the advertising concession for Western Sydney International Airport, marking a long-term agreement to develop a digital out-of-home media network at Sydney’s new aviation hub.
mycar campaign highlights sun risk behind the wheel
The work draws on national research showing a disconnect between Australians’ awareness of sun safety and their behaviour inside vehicles.
Ogilvy identifies 14 trends shaping comms in 2026
The report identifies a central tension for brands: the rise of AI-generated content versus the increasing consumer demand for genuine human connection.
Publicis Groupe taps Jessica Farrell for Australia talent chief role
Jessica Farrell will report to Pauly Grant, chief talent officer ANZ and APAC, and work with agency and people leaders across Australia to strengthen collaboration and performance.
Bastion named creative and media agency for Geely
The partnership will support Geely’s launch and expansion across the Australian market.
Bastion renames F1 corner for women engineers
Bastion and Engineers Australia will rename a corner at the season-opening Australian Grand Prix to recognise two senior female engineers, marking a first for Formula One.
Saatchi & Saatchi Australia expands executive creative team
Saatchi & Saatchi Australia has strengthened its creative leadership with the appointment of James Cowie as executive creative director and the promotion of Piero Ruzzene to the same role.
IMAA expands media partner roster for 2026
The national, not-for-profit industry association said the expanded group reflects sustained support for Australia’s independent media agency sector.
MATCH Hospitality appoints CampaignLab for 2026 women tournament brief
The independent creative communications agency, which recently marked its 10-year anniversary, will lead earned media, digital advertising and influencer marketing for MATCH Hospitality in Australia.
TBWA\Sydney names Darren Borrino group creative lead
The appointment brings Darren Borrino back into the TBWA network, with the role designed to support teams in sharpening thinking and pushing ideas further across client work.
Voice Convert AI launches to streamline lead engagement
Voice Convert AI, a new AI-driven voice agent service, has officially launched, offering businesses a way to manage leads, customer inquiries, and campaign outreach efficiently
Retail Food Group names Thinkerbell as agency partner
The appointment follows a competitive pitch process and covers both creative and media responsibilities.
Tourism Australia leads System1’s first Australia ad ranking
Creative effectiveness platform System1 has published its first annual ranking of Australia’s favourite advertisements, with campaigns from Qantas, Australian Lamb and AAMI leading the list.
betr bets on bold with ‘ahead of the game’ platform
The work is designed to challenge established players in the sports betting category through a bolder and more contemporary tone.
Ovum hires AKQA to advance women’s health AI
The collaboration brings together Ovum’s intelligent health platform and AKQA’s creative and strategic capabilities, supporting the fem-tech company as it prepares for a major brand moment on International Women’s Day 2026.
Havas acquires Kaimera to expand ANZ media reach
The move expands Havas Media Network’s presence across Australia and New Zealand and supports the rollout of Converged.AI, the group’s AI-driven, data-powered operating system. Kaimera will operate as Kaimera, a Havas Company under Havas Media Network.
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