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[eMarketer] Video to surpass half of programmatic display ad spending for the first time in US

27-01-2022 | 07:35:19
As video ad spending continues to expand, its share of total programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time.

[eMarketer] China’s digital grocery sales to reach nearly $200 billion in 2022

21-01-2022 | 06:02:00
China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).

[eMarketer] Marketers increasingly turn to TikTok for influencer marketing

20-01-2022 | 06:51:06
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.

[eMarketer] Visa’s new cloud-based payment solution opens up a world of acceptance opportunities

19-01-2022 | 07:21:00
Visa is piloting a platform called the Visa Acceptance Cloud (VAC), which lets payment service providers embed transaction software into digital devices beyond standard payment terminals, according to a press release.

[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate

18-01-2022 | 06:41:16
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.

[eMarketer] Fintech funding to hit record highs in 2022

14-01-2022 | 07:02:27
New tech applications like open finance and blockchain will grab a wider pool of global investors, including hedge funds.

[eMarketer] PayPal mulls proprietary stablecoin to help drive platform growth

13-01-2022 | 07:25:00
PayPal confirmed that it's exploring a stablecoin backed by the US dollar after developer Steve Moser discovered code and images referencing “PayPal Coin” inside the PayPal iPhone app, per Bloomberg.

[eMarketer] Health systems will turbocharge their AI strategies in 2022

07-01-2022 | 06:29:26
AI’s ability to assist clinical diagnostics and absolve burnt out healthcare workforces of admin tasks has health execs ready to kick their AI investments into high gear.

[eMarketer] in 2022, retailers in Western Europe will adopt digital tools in physical stores to drive sales

06-01-2022 | 07:42:41
In Germany, Shopify is expanding the integrated payments features and POS tools it offers retailers to make in-store purchases easier for shoppers and to link online and offline behavior, for example.

[eMarketer] In 2022, fintechs brace for trends that will make or break them

05-01-2022 | 08:55:00
Fintech startups attracted a record number of users and funds in 2021, marking a turning point for fintech.

[eMarketer] Retail media networks hit their stride in 2021

04-01-2022 | 07:46:18
2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.

[eMarketer] Small influencers poised to win more brand followers in 2022

23-12-2021 | 06:53:29
In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.

[eMarketer] Consumers to make sustainability a business imperative in 2022

22-12-2021 | 06:25:29
Consumer concerns about climate change reached a tipping point in 2021, and emarketer says it expect calls for action to grow louder in 2022.

[eMarketer] Hulu dominates connected TV ad spend

17-12-2021 | 07:24:33
Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.

[eMarketer] Two-thirds of UK consumers now aware of cryptocurrencies

16-12-2021 | 07:47:18
Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.

[eMarketer] The rise of retail media is one of 2022’s top 5 retail trends

15-12-2021 | 15:33:41
eMarketer recently released the Retail Trends to Watch in 2022 report, outlining the five key trends that will most shape the retail landscape in the year ahead

[eMarketer] Ethical AI movement aims for more accountability to decrease algorithmic bias

14-12-2021 | 12:45:00
Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.

[eMarketer] Direct-to-consumer brands diversify consumer experience to disrupt the retail industry

10-12-2021 | 07:06:00
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022, an increase of 16.9% compared to this year.

[eMarketer] Credit card applications reached pre-pandemic levels this year

09-12-2021 | 06:37:38
In October, 26.5% of US consumers said they applied for a credit card in the past 12 months—up from last October’s 15.7% of consumers who said the same, according to data from the New York Federal Reserve.

[eMarketer] Apps will shift from ad dependency in 2022

08-12-2021 | 06:52:17
Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.

[eMarketer] Digital audio market sees inflection as advertising share grows

07-12-2021 | 10:56:19
After several years of growth in share, US digital audio subscription revenues will peak at 63.9% of total digital audio revenues in 2022.

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