[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate

Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.

Google moved into the mixed-use Central Saint Giles compound in central London in 2011 and has purchased the property with plans on renovation and expansion, per The Wall Street Journal.

Big Tech has the advantage of being able to buy up property and prepare it for employees as they return to work. Google, like Facebook, Microsoft, and Amazon, has been amassing real estate to better position itself for expansion and acquisition.

According to eMarketer, big tech’s appetite for real estatewill grow in 2022 as various pandemic-related opportunities to own instead of rent present themselves in key cities and hubs.

Whether it’s as a form of investment or to control their business environment, companies like Google will continue to look at strategic real estate expansion.

Read the full eMarketer article here

www.emarketer.com

Follow Marketing Report on LinkedIn