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 Locala, the commerce media platform helping brands target their most valued customers and drive them to stores, has announced the launch of Dynamic Commerce Areas (DCA).

Locala, the worldwide player in driving consumers to stores and proving the results, has announced that they have been awarded the “Best Geolocation Platform” in the fifth annual MarTech Breakthrough Awards.

Locala, the worldwide player in driving consumers to stores and proving the results, has announced the appointment of Roxane Serruys to Sales Director for Belgium.

 Locala, the worldwide player in driving consumers to stores and proving the results, has announced the appointment of Anoeshka Harpel to Director of Sales, Netherlands.

Locala, the recognized leader in driving consumers to stores and proving the results, has announced new data insights capabilities as part of its drive-to-store strategy.

This is why in 2022 it is taking yet another huge leap. To celebrate the company’s 10 year anniversary, the company is reinventing itself all over again.

The company was founded a decade ago with a mission to drive industry-leading success for location-based businesses using mobile advertising.

Prior to this appointment as Country Manager at Locala, he served as Growth Director at Friendz, an Italian technology company specializing in consumer-driven marketing and online community activations, for which he led the expansion strategies.

With over 20 years of experience as a Human Resources leader in the high-tech industry, Armelle brings strong skills and invaluable knowledge to the drive-to-store platform

This new role comes in addition to his SVP Procurement position, widening his scope to include CSR and environment-conscious actions as the company seeks to become even more socially responsible.

 Locala has announced the global integration of Integral Ad Science (IAS) targeting segments in its drive-to-store platform Fusio. IAS is the global leader in digital ad verification, offering technologies that drive high-quality advertising media.

Nearly half of the world population owns a smartphone with integrated user positioning software today.

This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on how, where and when to invest their advertising spend.

Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years.

In order to help brands successfully increase their in-store visits and foot traffic in key markets across the US, Europe and APAC, Locala has developed disruptive geolocation and audience targeting capabilities.

With this global partnership, Unacast’s location and audience data will feed into the Locala platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC.

Locala, the Drive-to-Store Platform, has announced a global partnership with VIOOH, a planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic.

This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with Locala’s platform.

JCDecaux SA the global outdoor advertising company, has announced its partnership with Locala, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall.