Locala celebrates ten-year anniversary and rapid international expansion with worldwide rebrand
S4M, the drive-to-store platform for tier-one retailers, restaurants & auto dealerships, has announced it is rebranding to Locala. The company was founded a decade ago with a mission to drive industry-leading success for location-based businesses using mobile advertising.
Since 2011, S4M’s technology has consistently evolved, using machine learning algorithms to learn from consumer movements and their response to tens of thousands of campaigns. This unique, fully automated approach has resulted in a platform that is unmatched with regards to both hyper-localized campaign performance and granular measurement capabilities.
The company has also scaled its business globally, now operating in over ten countries and performing campaigns in dozens more.
S4M’s move to the Locala name is designed to better represent the company’s complete suite of advertising and measurement solutions and cement its focus on supporting location-based businesses. Current worldwide events have increased the frequency with which consumer buying patterns have changed, and Locala has been designed from the ground up to create and sustain reliable revenue streams via physical or eCommerce traffic.
Christophe Collet, CEO, Locala: “It’s important that communities have thriving restaurants, busy shops, and successful auto dealerships! Physical stores are THE social bond that ties us all together. Everyone needs them. Everyone loves them. Our mission is to help them to adapt to the new, post-covid world. This world is a hybrid where the customer journey is no longer digital or physical, but rather it is both at the same time”
Cameron V. Peebles, Global Chief Marketing Officer, Locala: “Locala is the perfect name to describe the power of our platform. We are unique in the industry with our ten years of machine learning algorithms continuously optimizing towards one goal – Drive more consumers to stores and prove the results.We know that the marketplace views us as a globally insightful platform that can create local impacts. Whether it’s for audiences, analytics, attribution or activation, our data never sleeps and we are always thinking of new ways to accelerate client ROI.”
