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The partnership marks Havas’ commitment to using creativity to drive community impact and civic engagement.

The move strengthens Havas Media Network’s global data, technology, and analytics arm, CSA, and supports the group’s Converged.AI strategy aimed at helping brands manage transformation challenges.

The move brings together specialist capabilities under a single structure designed to operate within culture and strengthen audience engagement.

The quarter showed mixed performance across regions. North America led the way with 7.4% organic growth, boosted by double-digit expansion in Havas Health.

With combined billings of 20 billion US dollars, the venture immediately ranks among the world’s largest media investors.

The company attributes this momentum to robust client wins, continued investments in artificial intelligence, and strong performance in North America.

Tidart will maintain its brand and operational structure, while integrating into Havas Media Network’s global e-commerce proposition, Havas Market.

In this interview with Marketing Report, Fabio, discusses how the agency is redefining creativity with offerings that resonate both regionally and globally and the trends shaping creativity in the Middle East.

Fueled by the convergence of digital technology, changing consumer behavior, and advancements in measurement, the OOH television and advertising space is emerging as one of the fastest-growing channels in the global advertising mix.

This strategic move enhances the Group’s CX and innovation capabilities and further augments its ability to deliver integrated, tech-enabled solutions.

The Programme will start on June 2, 2025, with a duration up to the next annual general meeting of the shareholders of the Company to be held in 2026.

By leveraging YouGov and first party data sources in Havas’ AI-driven Converged operating system, the agency network has automated the audience creation process.

This milestone partnership marks a pivotal advancement in Havas’ ongoing transformation agenda, further reinforcing the Group’s leadership in data, technology, AI, and personalized content delivery.

Havas has announced the appointment of two senior executives to steward the company’s future-forward data & tech agenda and accelerate its Converged strategy.

In this new role, as COO of the newly listed company, François will work closely with the members of the Group’s Executive Committee and his team to ensure that the ambitious goals disclosed to the financial market are met in both the short and medium term.

The deal expands on an existing partnership between Havas Media Network and Funnel, with the increased remit coming as Havas evolves the Media Network’s bespoke audience planning tool into a unifying operating system for the entire communications group.

This move strengthens Havas’ global creative presence and reaffirms its longstanding commitment to investing in creativity to build the most meaningful brands.

Havas has presented the first Global State of Play, which looks at the global and the local – from regional sports, gaming and music trends to worldwide advancements in AI and hyper personalization.

She will ultimately be responsible for boosting the creativity and effectiveness of its output, improving and future-proofing its commercial performance, nurturing an inclusive and dynamic internal culture, fostering existing client relationships and winning new ones.

By integrating Channel Bakers’ specialized expertise into Havas Market’s robust performance practice, this addition enhances Havas’ capability to seamlessly converge creativity, media, and commerce technology into one powerful offering.

CA Sports joins the organization under Havas Play, Havas’ sports and entertainment agency dedicated to connecting brands to fans through their passions.