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The capabilities will allow advertisers to access Netflix’s first-party measurement solutions, including conversion lift, attribution and A/B testing, while using conversion data to build audience segments.

Today’s topic: Guy Ritchie’s Netflix television expansion, The Gentlemen.

His appointment brings extensive experience across television, film, sports and news to Netflix’s global content operation.

The expanded mandate builds on dentsu’s existing media relationship with Netflix in the UK and extends its remit into 21 additional EMEA markets.

Called The Gentlemen’s Serve, the partnership is the first brand collaboration for the series and the first multi-market activation between Netflix and AB InBev

Advertisers committed to returning titles including Love Is Blind, Big Mistakes, Bridgerton, Emily in Paris, Nobody Wants This and Running Point.

The content includes existing digital series such as ELLE's Where Is the Lie? and Harper's BAZAAR's Burning Questions, alongside lifestyle, fashion, food, wellness and culture programming from the publisher's portfolio.

Netflix will inevitably continue scaling its originals and its ad-supported tier, which now reportedly reaches over 40 million monthly active users globally.

In a dramatic escalation of the fight for Warner Bros. Discovery (WBD), Paramount Skydance has submitted a revised acquisition proposal, forcing the WBD board to acknowledge that the bid could potentially be superior to its existing agreement with Netflix 

The streamer’s ad revenue is forecast to double to 3 billion dollars in 2026 and reach 8 billion dollars by 2030.

Netflix and Warner Bros. Discovery (WBD), have amended their merger agreement to convert the transaction into an all-cash deal.

Netflix and Warner Bros. Discovery, Inc. announced a definitive agreement under which Netflix will acquire the core assets of Warner Bros

The KPop Demon Hunters theme set includes designs for Lock Screen, Home Screen, Always On Display, Phone Screen, Message Screen and Icons.

Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June’s TV usage total and its largest share of television since January 2025.

The video and creative materials capture the benefits of the new design and recommendation engine that responds to members’ real time behaviour alongside a new search engine.

Netflix is projected to have over 340 million paying subscribers in 2025, with more than 600 million users benefiting from its content.

Netflix Australia has appointed Amplify Australia as its lead creative agency for 2025, strengthening a partnership that has been in place since 2022.

The 360 campaign, created and produced with agency partner DEPT, is centered around a game that unites Just Eat and Squid Game 2 in an authentic, joyful, and surprising way—with food at its core.

Dentsu Creative and Media.Monks win Silver Lions. Media.Monks won in the Outdoor, Special Build category for Netflix's Sex Education 4 campaign, which was run under the name The Fucking Car.

 Nielsen, a global player in audience measurement, data and analytics, has announced the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.