Marketing Report


Nielsen launches Netflix Ad Measurement in Nielsen ONE Ads

04-10-2023 | 14:11:58
 Nielsen, a global player in audience measurement, data and analytics, has announced the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.

DoubleVerify targets Netflix advertisers with measurement solutions

18-09-2023 | 11:30:00
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that DV’s measurement solutions are now available for all Netflix advertisers.

Integral Ad Science ad verification programme goes live with Netflix

22-03-2023 | 16:04:15
These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.

Netflix taps Nielsen for global audience insights

06-02-2023 | 11:15:00
Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.

Nielsen and AI4ALL expand relationship to build the next generation of artificial intelligence leaders

14-12-2022 | 14:30:22
Nielsen is providing volunteer support and continued sponsorship of AI4ALL, a nonprofit focused on opening doors to artificial intelligence (AI) for underrepresented talent through education and mentorship.

Netflix signs up to Kantar audience measurement service

13-12-2022 | 16:31:22
In a first for Latin America, Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil.

[eMarketer] Why Netflix Basic with Ads will win advertisers

16-11-2022 | 15:37:00
Despite the Basic With Ads subscription tier being released just two weeks ago, eMarketer is forecasting Netflix will see US ad revenues of $830 million in 2023.

[eMarketer] Netflix strikes measurement deal with DoubleVerify, Integral Ad Science

13-10-2022 | 14:43:25
Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.

[eMarketer] What Netflix and Microsoft partnership means for the ad industry

15-07-2022 | 07:52:07
After months of speculation, Netflix announced that it has chosen Microsoft as its technology and sales partner for the streaming service’s upcoming ad-supported subscription tier.

Netflix to introduce ads

10-05-2022 | 09:50:05
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.

[eMarketer] Over a third of US Netflix users don’t pay full price, if at all

03-05-2022 | 08:22:58
The majority, or63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.

Netflix number of subscribers no longer increasing

21-04-2022 | 15:19:00
The number of subscribers at Netflix is ​​no longer increasing. The number of subscribers was 221.64 million at the end of March 2022, 200,000 less than at the end of December 2021.

Netflix's annual operating margin expected to fall to 19 per cent in 2022 on post-pandemic effects, report

17-03-2022 | 06:44:00
In 2020, Netflix recorded 36 million new subscribers following the global pandemic. With most of the world staying indoors and working from home, it’s no surprise that the American streaming and production company grew by bounds. 

[eMarketer] Netflix leads in usage, but are viewers paying up?

10-03-2022 | 07:29:00
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform.

Boudewijn Beusmans appointed CEO of NewBe

03-03-2021 | 09:30:00
Until recently, he was the CEO at EndemolShine and responsible for their activities in The Netherlands, Belgium, Scandinavia and Germany..