Tagresults
Sony increases stake in Peanuts Holdings
The transaction remains subject to customary closing conditions, including regulatory approvals.
Sony expands global media centers with Tokyo facility
The new center enables end-to-end verification of media production workflows, allowing creators to test the latest cinema cameras, lighting, production studios, and post-production equipment.
Sony and IIJ form smart agriculture joint venture
The new company is scheduled to begin operations in April 2026 and will combine IIJ’s communications and IoT capabilities with Sony’s sensor and data analysis technologies to promote efficient, sustainable farming.
Sony sets green management 2030 targets
The program is part of Sony’s broader Road to Zero initiative, which aims to achieve a zero environmental footprint by 2050 across its product lifecycles and business operations.
Sony acquires stake in Bandai Namco to expand global IP reach
Sony also agreed with existing shareholders of Bandai Namco to acquire 16 million Bandai Namco shares held by those shareholders for approximately 68 billion yen.
Sony and Bandai Namco invest in Gaudiy to shape the future of entertainment
As the global entertainment content industry continues to grow in strength, the importance of entertainment in Japan is rising even further.
Sony announces partnership with BandLab targeting the next generation of music creators
Sony Corporation's Personal Entertainment Business and BandLab Technologies has announced a strategic partnership set to redefine music creation for independent and emerging artists worldwide.
New York University and Sony launch audio institute targeting creators
The Sony Audio Institute, established for an initial 10-year term, will serve as a hub for interdisciplinary collaboration, merging the expertise of Sony's professional and consumer audio businesses with NYU students, faculty, and facilities.
Sony acquires KinaTrax to expand its sports data business into player performance
Hawk-Eye, Beyond Sports and Pulselive form the core foundation of Sony's sports businesses, with a shared commitment to deliver best-in-class officiating, broadcast and digital solutions to the sports world around sports data technologies.
Sony launches new service to energize sports fan communities
Making the most of Sony's technology and entertainment expertise, FavoriteSpace will deliver new sports content and create a social entertainment space where fans can share their passion for their favorites.
Sony and KDDI accelerate efforts to promote digital transformation in the broadcasting and media industries
As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.
Sony Group becomes founding partner of Esports World Cup
The collaboration leverages Sony's acclaimed gaming products and entertainment expertise alongside the EWC's vision to unite the global gaming and esports communities across the most popular games.
Sony, World Wide Fund for Nature and SynecO launch forest restoration project in Indonesia
The project aims to verify the effectiveness of Synecoculture in forest restoration activities in the places where manual work is constrained.
Sony launches brand campaign targeting creators
As part of Sony's mission to "become a brand chosen by creators," Torchlight offers a space for filmmakers and creators to play with their ideas and find new ways to tell stories using its state-of-the-art advanced visualization facility and workflow.
Sony launches system targeting 3D content creators
The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.
Sony launches a new audio brand platform and campaign targeting creators
As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.
Sony accelerates target to achieve a zero environmental footprint by ten years
The "Road to Zero" plan symbolizes Sony's responsibility for the global environment, and accordingly Sony has set goals for each of the four perspectives of climate change, resources, chemical substances, and biodiversity in drawing a comprehensive roadmap to achieve the goals of the plan.
[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.
[eMarketer] Sony’s new video game subscription service takes on Microsoft’s Xbox Game Pass
It will combine its existing PlayStation Plus and PlayStation Now subscription services into a single PlayStation Plus subscription service, which will be offered in three tiers.
Sony Pictures Television to acquire controlling stake in Industrial Media
Sony Pictures Television, SPT, a division of Sony Pictures Entertainment (SPE), has announced an agreement has been signed to acquire Industrial Media, one of the foremost independent nonfiction production companies.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups

