Marketing Report


Sony and KDDI accelerate efforts to promote digital transformation in the broadcasting and media industries

02-04-2024 | 10:30:00
As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.

Sony Group becomes founding partner of Esports World Cup

19-03-2024 | 09:32:35
The collaboration leverages Sony's acclaimed gaming products and entertainment expertise alongside the EWC's vision to unite the global gaming and esports communities across the most popular games.

Sony, World Wide Fund for Nature and SynecO launch forest restoration project in Indonesia

21-02-2024 | 08:40:00
The project aims to verify the effectiveness of Synecoculture in forest restoration activities in the places where manual work is constrained.

Sony launches brand campaign targeting creators

05-02-2024 | 10:49:03
As part of Sony's mission to "become a brand chosen by creators," Torchlight offers a space for filmmakers and creators to play with their ideas and find new ways to tell stories using its state-of-the-art advanced visualization facility and workflow.

Sony launches system targeting 3D content creators

12-01-2024 | 07:42:53
The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.

Sony launches a new audio brand platform and campaign targeting creators

19-09-2023 | 09:30:00
As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.

Sony accelerates target to achieve a zero environmental footprint by ten years

31-05-2022 | 14:40:57
The "Road to Zero" plan symbolizes Sony's responsibility for the global environment, and accordingly Sony has set goals for each of the four perspectives of climate change, resources, chemical substances, and biodiversity in drawing a comprehensive roadmap to achieve the goals of the plan.

[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level

31-05-2022 | 14:15:00
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.

[eMarketer] Sony’s new video game subscription service takes on Microsoft’s Xbox Game Pass

31-03-2022 | 08:32:58
It will combine its existing PlayStation Plus and PlayStation Now subscription services into a single PlayStation Plus subscription service, which will be offered in three tiers.

Sony Pictures Television to acquire controlling stake in Industrial Media

15-03-2022 | 07:46:00
Sony Pictures Television, SPT, a division of Sony Pictures Entertainment (SPE), has announced an agreement has been signed to acquire Industrial Media, one of the foremost independent nonfiction production companies.

Sony and Honda sign agreement on strategic alliance in mobility field

11-03-2022 | 07:52:58
Specifically, the two companies have signed a memorandum of understanding that outlines their intent to establish a joint venture, new company, through which they plan to engage in the joint development and sales of high value-added battery electric vehicles (EVs) and commercialize them in conjunction with providing mobility services.

Sony Interactive Entertainment to acquire videogame developer Bungie

02-02-2022 | 07:17:52
The total consideration of this transaction is $3.6 billion, inclusive of purchase price and committed employee incentives.

Sony to become the official virtual fan engagement partner of Manchester City Football Club

30-11-2021 | 15:05:44
Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop new forms of digital content and services that integrate the physical and virtual worlds to excite and engage both existing and next generation of sports fans across the globe.

[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns

30-11-2021 | 14:15:00
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.

Sony develops sustainable paper material from bamboo and sugarcane for packaging

22-06-2021 | 13:56:44
Sony Group Corporation and Sony Corporation have developed "Original Blended Material," an environmentally conscious and sustainable paper material made from bamboo, sugar cane fiber and post-consumer recycled paper, whose origins are specified.

Sony launches FX3 Full-Frame Camera with an eye on content creators

04-03-2021 | 13:00:55
As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device.

Sony partners with Holzweiler to create digital content for brands

04-02-2021 | 14:34:00
Norwegian fashion house Holzweiler has announced it is collaborating with Sony Europe to create digital content for its brand and retail experiences.

Sony introduces new video streaming and content creation tools

13-01-2021 | 10:31:28
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.

TikTok announces new partnership with Shopify and Sony

11-11-2020 | 14:24:00
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.

Sony Europe launches the Apple TV app on select smart TVs

16-10-2020 | 12:40:44
Sony Europe has announced that customers can now access the Apple TV app on select Sony smart TVs to enjoy Apple TV+, Apple TV channels, new and popular movies, and personalised and curated recommendations.

Sony establishes Green Management 2025 targets to achieve zero environmental footprint

11-09-2020 | 15:51:00
Sony Corporation has set a long-term environmental plan “Road to Zero” to achieve a “zero environmental footprint” by 2050 throughout all stages of its product lifecycles and business activities.