Marketing Report
Sony launches system targeting 3D content creators

Sony launches system targeting 3D content creators

Sony Corporation has announced development of an immersive spatial content creation system, which includes an XR head-mounted display equipped with high-quality 4K OLED Microdisplays and video see-through function, and a pair of controllers optimized for intuitive interaction with 3D objects and precise pointing.

The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.

At launch, Sony is exclusively partnering with Siemens, a leader in industrial technology, to introduce a new solution for immersive design and collaborative product engineering using software from the Siemens Xcelerator open digital business platform.

The system will be available later in 2024. Sony and its partners will announce further details including specs, launch date and regions, pricing, sales channels, and software compatibility.

This spatial content creation system, equipped with an XR head-mounted display with 4K OLED Microdisplays and Sony's proprietary rendering technology, enables real-time, high-definition and realistic rendering of textures of 3D objects and facial expressions of human characters.

In addition to video see-through functionality and spatial recognition with six cameras and sensors in total, the system features a ring controller that allows users to intuitively manipulate objects in virtual space, as well as a pointing controller that enables precise pointing, allowing creators to craft in virtual space with controllers and keyboards, all while wearing the head-mounted display.

Creators will not only be able to see real-scale 3D models in an Extended Reality (XR) environment with the high-definition display, but also create and modify 3D models in it.

Through integration with third-party 3D creation applications, it also supports remote, real-time review between locations, making this an intuitive and immersive tool for the entire process of spatial content creation.

The device features Snapdragon® XR2+ Gen 2 Platform, the latest XR processor by Qualcomm Technologies, Inc. The processor unlocks the power of the 4K OLED Microdisplays to deliver stunning image quality, as well as provides user and space tracking for seamless XR experiences, offering creators a high-performance platform for their creative workflow

Sony has released technologies that support workflow and quality of spatial content creation and facilitate use of 3D CG in various creative fields. Mobile motion capture system "mocopi™," with small and lightweight sensors and a dedicated smartphone app, enables full-body motion tracking, using Sony's proprietary technologies.

Spatial Reality Displays provide highly realistic, three-dimensional content without the use of special glasses or Virtual Reality (VR) headsets, for spatial content creation and review process. By introducing this system and collaborating with 3D creation software developers, Sony aims to further empower spatial content creators to transcend boundaries between the physical and virtual realms for more immersive creative experiences.

Cedrik Neike, Member of the Managing Board, Siemens AG and CEO, Siemens Digital Industries: "Siemens is partnering with Sony to enable immersive engineering, a critical building block for the industrial metaverse. Together, we are creating an environment where it will be possible to experience the realities of physics, without the bounds of time to profoundly improve how our customers work and collaborate."

Said Bakadir, Senior Director, Product Management, Qualcomm Technologies, Inc: "We designed our Snapdragon XR2+ Gen 2 to deliver 4K display resolution, cutting-edge graphics, and unparalleled performance to enable creators to build innovative spatial content that will transform all industries for the better. It's exciting to see Sony enter the enterprise space with their spatial content creation system and utilize Snapdragon XR technologies to unleash more realistic, detailed, and precise Mixed Reality (MR)/VR experiences that will help developers and creators push forward an even more immersive future."

Sony seeks to collaborate with various 3D production software developers, in both entertainment and industrial design fields. At launch, Sony will exclusively partner with Siemens to bring innovative immersive engineering capabilities to the manufacturing industry, through integration with the new NX™ Immersive Designer software, a product engineering solution from the Siemens Xcelerator portfolio of industry software.

The integration of powerful hardware and software will empower creators in industrial design and product engineering field, by providing a more immersive design, review, and collaboration tools.

The video showing immersive spatial content creation experience, enabled through thise partnership, is are available on the following webpage. The link will be moved to official YouTube channel of Siemens Digital Industries Software.

www.sony.com

Featured