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Microsoft and Publicis Groupe have announced an expanded strategic partnership to deliver a full-stack marketing solution that integrates legacy systems, AI agents, and identity-based data.

As part of the collaboration, Microsoft will become the official cloud and AI partner for the Premier League’s digital platforms, modernizing the League’s digital infrastructure, broadcast match analysis and organizational operations.

The integrated effort, created by the technology and creative network Code and Theory, kicks off after Microsoft’s largest developer conference of the year, Microsoft Build.

Now worth more than the next three brands combined, Microsoft’s growth reflects continued strength across cloud infrastructure, AI integration, and enterprise productivity platforms.

As longtime partners, Microsoft and independent creative agency Superdigital have created some of the most memorable brand moments on the internet – from viral TikTok filters to internet-breaking collabs with satirical designer Emily Zugay.

The leaders of technology companies are increasingly trying to gain influence on social and political processes.

This expanded collaboration will provide advertisers with deeper insights into how they can drive engagement with verified users and run adjacent to brand safe and suitable content through IAS Signal.

NVIDIA, a key supplier of chips in the AI space, gained the position as the fastest-growing technology brand this year.

The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world.

Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo's monetization technology to Microsoft Advertising's retailer clients, creating an even more unified retail media ecosystem.

According to Reuters, Perplexity isn’t the only AI company whose business model is stealing and selling other people’s information, but there’s still reason to ask Perplexity itself what’s going on

There is one place where they are happy this weekend with all the publicity around Joost Klein and the Eurovision Song Contest and that is at Apple.

The B2B brand value of Microsoft accounts for the majority of Microsoft’s total brand value of $340.4 billion, which includes both B2B and B2C components.

Managing over 150,000 advertising accounts and overseeing an annual spend of over $1.2 billion through their flagship online marketing platform, Adzooma, ClickTech continues to grow as an industry leader in the AdTech sector.

Microsoft embeds Inflection.ai and attracts a lot of top talent for its AI-strategy; do Apple and Google answer by bundling Gemini into iPhone?

This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions

The migration has helped Unilever—whose over 400 brands are used by 3.4 billion people daily—become a cloud-only enterprise.

Through this partnership, over 300,000 PrestaShop merchants can now easily reach millions of new high-value customers using the Microsoft Ads and Listings module in the PrestaShop Official Addons Marketplace.

Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface.

Qcells, owned by Hanwha Solutions headquartered in Seoul, will work with Microsoft to develop solar projects as well as provide panels and engineering, procurement and construction (EPC) services to selected solar projects.

Dentsu International has announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies.