Marketing Report


Microsoft Advertising announces ClickTech as EMEA channel partner of the year

16-02-2024 | 08:51:00
Managing over 150,000 advertising accounts and overseeing an annual spend of over $1.2 billion through their flagship online marketing platform, Adzooma, ClickTech continues to grow as an industry leader in the AdTech sector.

Loop Media announces strategic alignment with Microsoft advertising

18-12-2023 | 11:00:00
This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions

Accenture and Microsoft migrate Unilever brands to cloud

05-04-2023 | 17:19:29
The migration has helped Unilever—whose over 400 brands are used by 3.4 billion people daily—become a cloud-only enterprise.

Microsoft Advertising partners with PrestaShop to drive growth in digital commerce

22-02-2023 | 10:24:00
Through this partnership, over 300,000 PrestaShop merchants can now easily reach millions of new high-value customers using the Microsoft Ads and Listings module in the PrestaShop Official Addons Marketplace.

[eMarketer] Driven by ChatGPT, Microsoft and Google debut the next generation of search

09-02-2023 | 12:47:38
Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface.

Microsoft and Qcells partner to curb carbon emissions and power the clean energy economy

01-02-2023 | 13:51:21
Qcells, owned by Hanwha Solutions headquartered in Seoul, will work with Microsoft to develop solar projects as well as provide panels and engineering, procurement and construction (EPC) services to selected solar projects.

Dentsu partners with Microsoft to build path to the metaverse for brands and business

17-11-2022 | 16:08:00
Dentsu International has announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies.

[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain

17-11-2022 | 16:00:00
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.

Apple, Microsoft and Amazon are the world’s best brands, Intebrand report

04-11-2022 | 14:53:40
Interbrand has announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one position for its 10th consecutive year, while Microsoft has moved up into second place, overtaking Amazon.

[eMarketer] Microsoft mulls ad-supported PCs to boost adoption

04-11-2022 | 14:37:05
Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.

[eMarketer] Microsoft prepares for second round of layoffs

24-10-2022 | 10:15:00
Microsoft announced layoffs across multiple divisions—and while no official number of job cuts were revealed, a source said it was just under 1,000, per Insider.

[eMarketer] What Netflix and Microsoft partnership means for the ad industry

15-07-2022 | 07:52:07
After months of speculation, Netflix announced that it has chosen Microsoft as its technology and sales partner for the streaming service’s upcoming ad-supported subscription tier.

Accenture, Microsoft and Avanade partner to help organizations tackle sustainability challenges

16-06-2022 | 10:12:07
Accenture and Microsoft, together with their joint venture Avanade, are joining forces to tackle climate change, one of the most critical and urgent challenges for both businesses and people.

[eMarketer] Sony’s new video game subscription service takes on Microsoft’s Xbox Game Pass

31-03-2022 | 08:32:58
It will combine its existing PlayStation Plus and PlayStation Now subscription services into a single PlayStation Plus subscription service, which will be offered in three tiers.

Outbrain expands partnership with Microsoft to boost business outcomes for media owners and advertisers

23-03-2022 | 15:20:27
Outbrain Inc. a web recommendation platform has announced the expansion of its global partnership with Microsoft utilizing Microsoft Azure and encompassing business, technology and services.

[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry

25-01-2022 | 10:14:00
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.

Microsoft buys video gaming company Activision Blizzard for $68.7 billion

25-01-2022 | 07:31:36
The deal is valued at $68.7bn and will make Microsoft the third biggest gaming company behind Tencent and Sony once it closes.

[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends

19-01-2022 | 15:24:00
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.

Dentsu partners with Microsoft to launch Cloud Studio

19-01-2022 | 08:15:48
Dentsu International, has announced the next generation of studio production in the cloud with the launch of dentsu Cloud Studio.

[Marketing Report] Bob Koigi: The nexus between advertising and climate change

14-12-2021 | 12:15:00
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  

[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships

20-10-2021 | 09:15:00
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.