[eMarketer] Driven by ChatGPT, Microsoft and Google debut the next generation of search

At a recent impromptu industry event, Yusuf Mehdi, Microsoft’s Consumer CMO, hailed a new and improved version of Bing powered by AI tech as the “next generation of search and browsing” that will go up against Google.

Bing’s new chatbot, unveiled just weeks after Microsoft invested a reported $10 billion in ChatGPT owner OpenAI, will leverage a more powerful model dubbed Prometheus (neither party is referring to this as the long-awaited GPT-4), which will improve the relevancy of answers, deliver faster search results, and factor geolocation into query responses.

Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface. Google chief Sundar Pichai wrote in a blog post that Bard is already available to trusted testers.

Google, Baidu, and Microsoft will combine for $161.22 billion in global search ad revenue this year. Google controls over 91% of that triopoly’s share this year and wants to stay well ahead of competitors.

According to eMarketer, the hurried announcement and dearth of details on Bard are unmistakable indicators of the “code red” that ChatGPT's introduction last year set off among Googlers who thought the company had been caught flat-footed.

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