Tagresults

It examines changing social habits, expectations of hospitality venues and generational differences in bar visits.

The initiative responds to research indicating that 55 percent of adults worldwide would go out more often if finding somewhere to visit were as easy as discovering something to watch.

Located in a building with a longstanding connection to local life, Restaurace Fren has built its identity around food, hospitality and relationships with its customers.

HEINEKEN says these venues can draw visitors into neighbourhoods and offer opportunities to experience local life beyond traditional tourist attractions.

When participating fans meet, the devices indicate whether their music preferences match, creating an opportunity to connect over a shared interest.

The company's priority segments also expanded, with premium brands growing 6 per cent, beyond beer products up 8 per cent and low- and no-alcohol products increasing 12 per cent.

Set in the Andalusian capital, the episode examines how bars remain central to everyday life, serving as places where people gather to share food, drinks and conversation while maintaining long-standing social traditions.

The episode follows the transformation of Café Friends into Meccanismo, highlighting the changes the venue has undergone alongside the evolving character of the surrounding neighbourhood.

LePub, the global creative network within Publicis Groupe, has been named Agency of the Year at the 73rd edition of the Cannes Lions International Festival of Creativity.

Rafael Oliveira will join Heineken from JDE Peet's, where he has served as Chief Executive Officer since 2024.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The new centre strengthens the company’s presence in Asia and supports its operating markets by centralising key functions, allowing local teams to focus on commercial execution.

The campaign introduces a creative platform called Unexpected Doubles, developed by LePub, which uses surprise player pairings to encourage spontaneous social interaction on and off the court.

The initiative responds to ongoing repatriation flows by positioning returning workers as a valuable talent pool, while aiming to translate that recognition into employment and entrepreneurship pathways.

The episode celebrates bars as social hubs where community, conversation, and connection thrive.

The innovation aims to connect fans through shared musical interests, turning a simple ‘cheers’ into a way to meet like-minded people.

Created by LePub, the initiative responds to ongoing challenges in the hospitality sector, where traditional bars face increasing pressure from rising costs, shifting consumer habits, and competition from larger or more specialised venues.