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The company's priority segments also expanded, with premium brands growing 6 per cent, beyond beer products up 8 per cent and low- and no-alcohol products increasing 12 per cent.

Set in the Andalusian capital, the episode examines how bars remain central to everyday life, serving as places where people gather to share food, drinks and conversation while maintaining long-standing social traditions.

The episode follows the transformation of Café Friends into Meccanismo, highlighting the changes the venue has undergone alongside the evolving character of the surrounding neighbourhood.

LePub, the global creative network within Publicis Groupe, has been named Agency of the Year at the 73rd edition of the Cannes Lions International Festival of Creativity.

Rafael Oliveira will join Heineken from JDE Peet's, where he has served as Chief Executive Officer since 2024.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The new centre strengthens the company’s presence in Asia and supports its operating markets by centralising key functions, allowing local teams to focus on commercial execution.

The campaign introduces a creative platform called Unexpected Doubles, developed by LePub, which uses surprise player pairings to encourage spontaneous social interaction on and off the court.

The initiative responds to ongoing repatriation flows by positioning returning workers as a valuable talent pool, while aiming to translate that recognition into employment and entrepreneurship pathways.

The episode celebrates bars as social hubs where community, conversation, and connection thrive.

The innovation aims to connect fans through shared musical interests, turning a simple ‘cheers’ into a way to meet like-minded people.

Created by LePub, the initiative responds to ongoing challenges in the hospitality sector, where traditional bars face increasing pressure from rising costs, shifting consumer habits, and competition from larger or more specialised venues.

The move is part of the company’s EverGreen 2030 strategy and aims to maintain Singapore as a hub for regional commercial operations, logistics, innovation, and GenAI-enabled capabilities.

The move formalizes the company’s expanded presence in Central America and signals a broader regional growth strategy.

The initiative underscores the brewer’s long-term commitment to supporting pub culture and social connection at a time when closures continue across Ireland and the UK.

He succeeds Ronald den Elzen, who will step down after 31 years with the company.

The initiative uses interactive billboards to guide people toward nearby pubs during the coldest winter nights, turning frosted streets into inviting scenes of warmth and social connection.