Marketing Report


Heineken and US retail marketplace Bodega unveil ‘The Boring Phone’ to ignite social interactions

18-04-2024 | 10:48:45
The limited run of ‘dumb’ phones - specifically designed to have reduced tech capabilities - has been created to encourage people to enjoy better real-life connections on nights out by disconnecting from their smartphones.

Heineken and creative agency LePub launch ‘The First Ahhh’ global campaign

09-04-2024 | 11:30:00
The wider global campaign showcases Heineken’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.

Heineken Spain and The Junta de Andalucia renew agreement to protect Doñana's Water

21-03-2024 | 08:21:51
 This programme, which started in 2016 and is to be continued until the end of 2026, is an example of public-private collaboration that also involves the Guadalquivir Hydrographic Confederation and the NGO SEO/BirdLife.

Heineken and CSIN open world's largest solar thermal plant in Spain

06-03-2024 | 08:20:30
This innovative Fresnel technology plays a crucial role in transitioning to renewable thermal energy, aligning with Heineken’s ambition of achieving net-zero emissions across its value chain by 2040.

Heineken and Amsterdam join hands for the city's 750th birthday

27-02-2024 | 16:26:01
To celebrate the festive collaboration between the city and the brewery, Mayor of Amsterdam Femke Halsema and Heineken CEO Dolf van den Brink raised a glass in the old boardroom of Heineken.

Heineken announces first cross-border electric freight journey in partnership with Einride

13-02-2024 | 09:32:41
This is in line with Heineken’s ambition to reach net-zero carbon emissions in the value chain by 2040, with logistics representing 12% of their total carbon footprint.

Heineken launches campaign to help make football more inclusive

09-02-2024 | 08:06:00
Heineken teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott MBE, to celebrate the modern face of football fandom.

Carlsberg Group completes first full year of Together Towards ZERO and Beyond initiative

09-02-2024 | 07:46:00
With its 2023 ESG and Human Rights reports, the Group marks its first full year of the TTZAB programme and shows steady progress across its eleven focus areas

Heineken selects Siemens for decarbonization programme at breweries and malt houses

17-01-2024 | 10:14:00
Siemens and Heineken will work together on a long-term decarbonization programme which will see Siemens implementing solutions and services from its Siemens Xcelerator portfolio, to reduce energy usage at more than 15 Heineken beer and malt production sites.

Heineken’s net-zero and FLAG targets get approved by the Science Based Targets initiative

28-09-2023 | 08:00:00
SBTi’s approval affirms Heineken’s near- and long-term ambitions for decarbonisation, which are aligned with the 1.5 degrees pathways required for a science-based approach.

Heineken is the world’s most valuable beer brand, valued at $7.6 billion, report

02-08-2023 | 09:25:00
Despite the inflationary pressures being faced by consumers, beer brands continue to see brand value growth. Further, Heineken also ranked second in terms of brand strength.

Dutch creative agency Boomerang wins at Cannes Lions for Heineken campaign

20-06-2023 | 10:59:42
Dutch creative agency Boomerang has won as an additional agency at the Cannes Lions Festival for The Closer for Heineken campaign.

Heineken confronts growing work life imbalance with new global campaign

02-06-2022 | 10:30:00
HEINEKEN is addressing this growing work life imbalance with The Closer, an outlandish high-tech bottle opener that immediately shuts all work applications when a bottle of Heineken is opened with it.

Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

03-03-2022 | 07:46:45
The scheme now covers 25 multinationals, including Bayer, Danone, Diageo, Ikea, L’Oréal, Mastercard, Mondelez, PepsiCo, Pernod Ricard, Sanofi and Unilever representing an estimated $43bn in global ad spend.

Heineken shares its Net Zero carbon roadmap

21-09-2021 | 13:15:00
By 2030, the brewer is targeting to reduce its scope 1 and 2 emissions by 90% and scope 3 by 21% (vs the 2018 baseline). Heineken strives to reach net zero from barley to bar by 2040.

Amstel ULTRA launches “Choose Your Way to Live” campaign with tennis legend Rafa Nadal

21-05-2021 | 13:30:30
Amstel ULTRA®, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled ‘Choose Your Way to Live’.

Heineken Netherlands to transition to green electricity by January 2022

11-05-2021 | 13:27:00
This landmarks a remarkable achievement in the beer manufacturer’s path to net zero impact, reaching carbon neutrality in our own production by 2030.

Heineken unveils 2030 Brew a Better World ambitions

23-04-2021 | 14:20:00
Heineken has announced its 2030 Brew a Better World programme, a new set of ambitious commitments aimed at driving a positive impact on the environment, social sustainability and the responsible consumption of alcohol.

Amstel ULTRA picks tennis player Rafael Nadal as global brand ambassador

20-04-2021 | 12:40:35
Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA® and Amstel 0.0.

[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects

19-04-2021 | 14:36:00
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.

Heineken targets to be carbon neutral in production by 2030 and full value chain by 2040

15-04-2021 | 11:03:37
From barley to bar, Heineken has focused on concrete actions to reduce its carbon footprint, working closely with customers, consumers and suppliers.