Beauty brand Wonderskin closes $50m to accelerate retail expansion and product innovation

Wonderskin, an innovative beauty brand behind TikTok's viral peel-off Wonder Blading Lip Stain Masque and many other disruptive, tech-infused cosmetic products, has secured $50 million minority investment in its Series A funding round. The round was led by Insight Partners, a global venture capital and private equity firm known for backing high growth companies.

This investment marks a pivotal step in Wonderskin's next chapter, enabling it to accelerate retail expansion and product innovation. The brand continues to disrupt traditional beauty models with a social-first mindset, out-of-the-box marketing, and a relentless focus on technology-driven performance. With headquarters in London, an in-house lab, and majority of manufacturing based in the United States, Wonderskin continues to set a new standard for performance-led innovation in beauty.

Michael Malinsky, Co-founder and CEO, Wonderskin: "Welcoming one of the most iconic firms in growth equity to join us on this journey speaks to the strength of our innovation, our team, and our vision. The resources, expertise, and strategic guidance Insight brings will help us forge the next-generation beauty company."

Wonderskin rose to global recognition with its Wonder Blading Lip Stain Masque, a category-defining, peel-off lip color powered by patented technology, but the brand's success extends far beyond one viral product. Its expanding portfolio of long-wear, multi-use innovations, each combining proprietary science with real-world results, continues to build momentum and category leadership.

Rebecca Liu-Doyle, Managing Director, Insight Partners: "We believe Wonderskin is reshaping the beauty landscape with patented innovation, bold product design, and a deep connection to today's consumer. Their ability to fuse science, creativity, and cultural relevance is rare - and we're excited to support them as they build the next iconic beauty brand."

With several new category launches on the horizon, Wonderskin remains committed to pushing boundaries and delivering bold, high-performance products that surprise and delight at every touchpoint.

www.wonderskin.com

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