Nodor Group appoints The PHA Group for PR brief

The account will cover product PR, ambassador profiling, business profiling and company news distribution across the group's portfolio.

Nodor Group has appointed The PHA Group to handle its press office brief ahead of the World Darts Championship at Alexandra Palace in December.

Founded in 1919, Nodor Group manufactures dartboards and darts and owns brands including Winmau and Red Dragon. Winmau is the Professional Darts Corporation's exclusive dartboard provider, while Red Dragon has a presence across the wider darts culture.

PHA to support Nodor's darts portfolio

Nodor's products are sold in more than 100 countries and are used by professional players, including multiple PDC World Champions.

The retainer will run through the World Darts Championship and will support Nodor as it develops communications around its brands, products and business.

PR brief spans products and personalities

Angela Warnes, Global PR Director, Nodor Group: "As we continue to grow, it is important to partner with an agency that understands our ambitions and can help tell our story to new audiences. We're excited to see what we can achieve together with the PHA team."

Daniel Funston, account lead, The PHA Group: "We're thrilled to have been appointed by Nodor at such an exciting point in its journey. The business has built an outstanding reputation for quality and innovation, and it's perfectly positioned to capitalise on the remarkable growth we're seeing across the sport.

"Darts is one of the fastest-growing sports in the world attracting new audiences, reaching younger fans and enjoying unprecedented levels of mainstream attention. This creates fantastic opportunities for brands like Winmau and Red Dragon that want to lead the conversation and help shape the sport."

www.nodor-darts.com

www.thephagroup.com

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