Havas France launches Havas GenUs, its network of sustainability experts

Environmental impacts on the supply chain, new environmental and social regulations, contradictory consumer injunctions, transformation of professions, redefinition of value… Companies and brands are at a turning point.

To ensure their sustainability in a fluctuating world, they must now reinvent their model by reconciling robustness and positive impact. More than a question of reporting, sustainability is a matter of strategic decisions, cultural transformations and behavioral revolutions.

It is to respond to these strategic challenges that Havas in France created Havas GenUs, a network which brings together a coalition of communication experts with complementary approaches, sharing common convictions to accelerate companies in their model transformation.

Nathalie Pons, Director of Impact and Communication, Havas France: "In line with Havas Converged's new strategic plan, the cooperation of several agencies in the Havas network and the complementarity of expertise in consulting and communication allow us to provide strategic and global solutions that go beyond the usual silos. This is what our client companies need to facilitate their transformation and be sustainable.

Combining strategic and creative consulting, data optimization tools and consumer studies, Havas GenUs supports companies in their need for " Shift ": the transformation of the model through its expertise in foresight, implementation of a climate roadmap, design of new impactful solutions, or even cultural transformation of organizations... But also in "Engagement " and the mobilization of their stakeholders: from auditing to storytelling, including behavior change strategies, internal-external mobilizations, and training in responsible communication.

www.havas.com

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