MGID partners with Finanzen.net to enhance native advertising in Germany

The global advertising platform MGID has gained a new premium publisher in Germany: finanzen.net , Germany's financial portal with over five million unique users and more than 35 million visits.

The goal of this exclusive partnership is to optimally monetize relevant finanzen.net content with native, attention-grabbing content recommendations and increase user interaction. At the same time, the native advertising specialist MGID is continuing the continuous expansion of its publisher network in Germany and offers advertisers scalable reach in attractive premium environments.

As part of this exclusive collaboration, suitable native ads from the MGID advertiser network and editorial recommendations will be displayed on finanzen.net. Thanks to MGID's publisher-focused approach, finanzen.net benefits from full control over the widgets used at all times and can optimally adjust the precise positioning of the native ads within the editorial environment.

This is achieved in the traditional way below editorial articles, through integration on individual subpages, and via on-site notifications. In the latter case, it appears visually like a push notification on the website, ensuring high visibility and a good click-through rate (CTR).

Swen Büttner, Managing Director Germany, MGID: "With finanzen.net, we are gaining a true heavyweight in the German media landscape. We are delighted that this high-reach, high-quality financial portal is now part of our continuously growing publisher family. By collaborating with renowned partners like finanzen.net, we are further expanding our premium environments with absolute brand safety and an additional top publisher."

Lennart Libercka, Managing Director and COO, finanzen.net: "Our users expect up-to-date, reliable financial information, in-depth analyses, and practical tools and guides at all times. Accordingly, we also focus on high quality and relevance in the marketing and monetization of our content. MGID's native advertising and content recommendation solutions enable us to offer a seamless user experience – with thematically relevant content and ad recommendations tailored to the individual interests of our visitors.”

www.mgid.com

www.finanzen.net

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