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MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream of revenue.

Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.

This collaboration provides advertisers with a unified solution to streamline the oversight and management of all accounts and campaigns within a single platform.

The partnership will see the direct integration of MGID’s native ads across Playmaker’s web properties to maximize user experience and engagement and increase traffic and monetization.

A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Spectrum Reach, the advertising sales business of Charter Communications, Inc., reveals that consumers are more likely to respond to advertising if they see it across different screens.

As part of the deal, Taboola will be Yahoo’s native advertising partner for 30 years across its digital brands, which includes sites like TechCrunch, AOL, and Engadget.

Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.

Taken together, the new forecasts represent a reduction of almost $90bn in growth potential for the global advertising market this year and next.

The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.

The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘reforecast’. 

This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.

There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.

IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion.

The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.

The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally. 

Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.

Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.

UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the IPA Bellwether Report.

The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.

DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads.

The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending according to the latest Magna report.