Marketing Report
Havas Media Network named media agency partners for tourism firm Destination Vancouver news

Havas Media Network named media agency partners for tourism firm Destination Vancouver

Havas Media Network (HMN) has announced that Destination Vancouver, Vancouver’s official visitor and convention bureau, has named Havas Media and Noise Digital as its media agency partner following a competitive review.

Destination Vancouver supports Vancouver’s tourism industry through building destination competitiveness, leading sustainable destination development initiatives and promoting Vancouver in key national, US and International markets to attract leisure travel, meetings and conferences, and other major events to the city.

Stefan Hawes, VP, Global Marketing, Destination Vancouver: “We are at the beginning of a digital transformation that will use leading-edge data and analytics to profoundly reshape our long-term marketing approach, sharpen our understanding of what inspires potential visitors and planners to choose Vancouver as their next destination, and to help us create a holistic visitor experience. Our priority in choosing an agency partner was to find a company that balanced deep expertise in media performance and advanced data analytics with excellence in delivering meaningful media solutions. It was clear that the partnership between Noise Digital & HMN gave us that ideal balance. And their global footprint was an additional advantage.”

This new partnership will kick off with media planning for Destination Vancouver’s UK and Australia’s winter travel campaigns. Havas Media Network and Noise Digital will partner with Destination Vancouver’s internal marketing team to drive innovation and deliver strategic initiatives and media solutions that create value for the visitor economy, reach new audiences in key markets, and grow awareness and inspire visitation to Vancouver.

Noah Vardon, President, Havas Media Network Canada: “It’s an exciting and competitive time in tourism. The team at Destination Vancouver are true innovators and we have built a unique partnership together that will accelerate their vision for the world class city. Our partnership will activate personalized and meaningful media experiences.”

Trevor Carr, President, Noise Digital: “Our goal is to lead our industry in the realm of technology enabled destination marketing and customer experience. Working with Destination Vancouver, we are excited to launch a truly data driven traveller journey that is rooted in technology and advanced insights.”

The integrated solution offered by Havas Media Network and Noise Digital which delivers premier excellence in data-driven performance marketing, strategy and advanced analytics were crucial factors in determining Destination Vancouver’s final choice of partner.

This latest win for Havas Media Network continues the exciting growth and momentum in Canada following the acquisition of Noise Digital and recent addition of The Princess Margaret Cancer Foundation, Canada’s largest and leading cancer charity, to its portfolio.