ALICE + OLIVIA taps WPP Media for Asia rollout

The appointment will see WPP Media lead media strategy, planning and activation for the brand

WPP Media has been appointed media agency partner for fashion brand ALICE + OLIVIA by Stacey Bendet, supporting the company's e-commerce expansion plans across Asia.

The appointment will see WPP Media lead media strategy, planning and activation for the brand, with a particular focus on Hong Kong as ALICE + OLIVIA strengthens its presence in the region and expands its online retail operations.

Hong Kong central to regional growth plans

Founded in New York, ALICE + OLIVIA has built an international reputation for its distinctive fashion collections and has established a following across fashion, entertainment and culture.

As part of its next phase of growth, the brand is increasing its focus on Asian markets, identifying Hong Kong as both an important market in its own right and a gateway to broader regional expansion.

The partnership will support an upcoming e-commerce rollout as ALICE + OLIVIA seeks to grow its digital presence and strengthen customer engagement across Asia.

WPP Media to lead full-funnel strategy

Under the agreement, WPP Media will oversee full-funnel media activity, covering both brand-building initiatives and performance-focused commerce campaigns.

The account will be managed through a centralised Hong Kong-based team, combining regional oversight with local market execution.

Focus on performance and commerce

The partnership will be supported by WPP Media's data, analytics and commerce capabilities, with activity designed around an outcomes-based performance model aimed at delivering sustainable growth.

The agency's remit reflects the growing importance of integrated media and commerce strategies as fashion brands continue to expand their direct-to-consumer and e-commerce operations.

Partnership supports e-commerce expansion

Human Lam, Vice President, Client Leadership, WPP Media: "We’re excited to partner with ALICE + OLIVIA at such an important stage of its growth in Asia. It’s a brand we genuinely admire, and with Hong Kong and Taiwan as media-focused markets, we look forward to deploying our outcomes-based performance model to support a successful e-commerce rollout and build a scalable growth engine for the region."

The appointment reinforces WPP Media's position in the fashion and retail sector while supporting ALICE + OLIVIA's ambitions to accelerate growth across Asia through digital commerce and media investment.

www.wppmedia.com

www.aliceandolivia.com

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