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The initiative was announced ahead of the Busan International Film Festival, where ACFM serves as Asia's largest content market.

The 2026 jury features representatives from Australia, Greater China, India, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea and Thailand

According to the benchmark, the cost of reaching 1,000 viewers varies by more than 60 times across the locations analysed.

The new structure reports to Sean Donovan and is designed to support collaboration across agencies and markets while addressing the complexity of Asia’s fragmented consumer landscape.

Leo Singapore sits at the centre of one of the world’s most culturally diverse regions, where fast-moving markets, shifting consumer behaviour and a rising regional identity shape creativity.

The move reflects growing demand for strategic guidance at the intersection of corporate reputation, public policy and regulatory change, particularly for multinational organisations operating in complex political environments.

Coca-Cola has launched a multi-market Lunar New Year and Tet 2026 campaign across Vietnam, Singapore and Malaysia, combining a shared regional design system with locally developed creative platforms.

The design draws inspiration from the historic Gilding Lacquer Art Technique, traditionally used on luxury items, and was refined with artificial intelligence to merge traditional and modern aesthetics.

AIA Group has launched a new brand campaign encouraging people to Rethink Healthy, working with BBH Singapore to challenge established ideas around health and wellbeing across Asia.

The move follows Assembly’s acquisition of ADK Global last year and brings together brand strategy, creative, media, data and commerce within a single agency structure focused on measurable growth.

The initiative challenges the dominance of football in Vietnam and across ASEAN by giving visibility to disciplines that often struggle for funding, recognition and fan support.

The 2025 edition identifies the rise of the AI-powered buyer as a defining shift in global B2B behaviour, positioning Asia Pacific as a leader in this transformation.

Publicis Groupe has signed a definitive agreement to acquire HEPMIL Media Group, one of Southeast Asia’s leading influencer agencies, as the company strengthens its regional leadership in data-driven creator marketing.

NUS Enterprise, the entrepreneurial arm of the National University of Singapore (NUS) — flagship comprehensive research university in Singapore, is committing $116 million to launch NUS VC Programme.

Based in Bangkok, Toni will report to Pankaj Nayak, CEO of Havas Media Network Singapore and President SEA – Havas Media, and will be responsible for accelerating the growth and evolution of Havas Market’s commerce and performance offerings across the region.

Prain Global and Serviceplan PR & Content will contribute their local expertise to the collaboration and aim to strengthen their market positions in Europe and Asia through the alliance.

The campaign launched this month and marks the first expression of Somersby’s new global positioning, with Asia leading the charge.

With over 13 years of experience across data, analytics, and MarTech, James will lead CSA’s growth in the region, strengthening specialist capabilities in local markets and offering clients an unparalleled depth of technology and data expertise

Through this partnership, Flipkart’s game-changing retail technology solutions will complement dentsu’s integrated media, data, and creative ecosystem and help retailers across a spectrum of data maturity stages to nurture and build their proprietary retail media network strategies in seven markets.