Viking showcases destinations and cultural treasures across France in new campaign

As France prepares to take center stage for the Paris Games, Viking has announced the launch of Summer of France, aiming to provide curious travelers with all the inspiration needed to plan a river or ocean voyage in France in 2025.

Every Viking journey in France brings travelers even closer to the country’s rich culture, history and cuisine, with unique offerings that include an exclusive docking location for Viking Longships on the Seine River in the heart of Paris and Privileged Access experiences in Bordeaux and the French Riviera.

The launch of Summer of France also coincides with the start of the Paris Games, during which viewers can see Viking’s advertising on NBC beginning July 26.

Torstein Hagen, Chairman and CEO, Viking: “France has always been a destination of keen interest to our guests. With ancient cities, world-famous cuisine and landscapes that have been inspiring artists for centuries, France is a phenomenal country well-suited for exploring with Viking. As the world turns its attention to France for the Paris Games, we are pleased to highlight the many ways to experience France and look forward to introducing even more curious travelers to the country in future years.”

Viking’s Summer of France

Viking’s Summer of France page is a new, dedicated resource for travel inspiration, featuring enrichment videos and articles highlighting the top experiences throughout the country, recipes to recreate French cuisine at home, a curated list of itineraries featuring France and more. Additionally, the Summer of France page spotlights a new sweepstakes for North American residents, offering a chance to win a 15-day voyage for two on the company’s France’s Finest itinerary in 2025.

Viking’s river and ocean voyages call on a variety of ports throughout France, including Paris, Avignon, Marseille, Lyon, Strasbourg and many more. Optional Pre and Post land extensions offer opportunities to explore additional destinations in France.

www.viking.com

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