Vertigo 6 launches Agency Simulator 25, the first ultra-realistic creative agency sim

Vertigo 6, the multi-award-winning communications agency known for launching over 500 video games for publishers, has announced the release of its first original title: Agency Simulator 25.

The game is set to launch on April first for PC and Mac, with PlayStation 5 and Xbox versions scheduled for later this year and a Nintendo Switch release in early 2026.

In Agency Simulator 25, players are dropped into the chaotic, KPI-driven world of a modern creative agency. From underpaid internships to high-stakes global pitches, the game offers a brutally authentic journey through brainstorm sessions, budget negotiations, pitch wars, internal misalignments and Slack-based existential crises.

Mike Hendrixen, founder, Vertigo 6: “We’ve always helped others tell their story - this time we’re telling ours. Agency Simulator 25 combines our love for games with our deep, occasionally traumatic understanding of agency life.”

Built in Unreal Engine 5, the game features fully customizable agency avatars, barista-level coffee mechanics, hyper-realistic scrumbords and unlockable office dogs. In Career Mode, players must balance creative excellence with time tracking, vague client feedback and last-minute deliverables - all while maintaining team morale and pretending the budget is ‘fine’.

The game integrates live data from popular project management tools including Slack, Trello, Teamleader, Hubspot and AFAS, offering players the option to simulate campaigns based on their own agency’s real-time chaos.

A limited Amsterdam Collector’s Edition will also be available at launch, including a free quinoa salad, barista-grade oat milk cappuccino, a bottle of kombucha, and a sticker sheet featuring iconic agency quotes like: “Can it pop more?” and “We’re looking for something that pushes boundaries, but feels safe.”

Coming soon post-launch is the Corporate Takeover DLC, in which players must navigate their agency’s acquisition by a global holding group. New gameplay includes stakeholder alignment quests, culture rebranding missions and high-risk vision statement minigames.

Vertigo 6 has also announced plans for a competitive eSports format, the Agency Simulator World Series, culminating in a live pitch battle finale at Cannes.

Agency Simulator 25 launches April first for PC and Mac. Console versions to follow.

www.vertigo6.nl

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