VENGEAN and AlgMighty unveil new brand identity

From the distant past comes a tiny organism with the power to change the future: the mighty microalgae, Chlorella.

And on a mission to help solve the challenge of feeding a burgeoning world population for years to come with this minute hero, is innovative food-tech startup AlgMighty, formerly known as AlgaeforFood. Its name is inspired by the potent power encapsulated within AlgMighty's impactful core product based on microalgae.

Founded by entrepreneur and protein farmer Ewoud de Voogd and algae specialist Dr. Marieke Vanthoor - Koopmans, AlgMighty has developed technology for farming algae in a vat without sunlight, anywhere and at just about any scale.

Subsequently "cracking" the harvest to yield a protein- and nutrient-rich powder with mild umami flavor and off-white coloring. Among other important applications, it's perfect as a healthy, drop-in solution to replace non-sustainable emulsifiers and flavorings in food production such as soups, sauces, snacks and vegan cheeses.

In close collaboration with AlgMighty's founding partners and key stakeholders, Vengean developed the Brand Strategy, Brand Story, Brand Theme, Name, Visual Identity and new website and Social formats.

With the Brand Theme "Feeding the future of food," AlgMighty has set its sights on doing exactly that, scaling its operations to meet demand across a range of food production industries.

The visual identity centers around a mesh of primal art work inspired by the style of Dutch masters and modern, bold colors, shapes and photography co-created with AI, resulting in a highly distinctive look and feel among its sustainable food-tech competitors.

www.vengean.com

www.algmighty.com

Follow Marketing Report on LinkedIn