UK HealthCare taps resilient rock climber in new campaign to highlight expert medical care

Cornett has launched its latest creative for UK HealthCare to frame up the high stakes patients face with the help of the state’s number one hospital.

The campaign’s hero spot, titled “I Shouldn’t Be Here,” tells the story of a resilient rock climber’s health care journey—taking charge of a life-threatening diagnosis by seeking the expertise and breakthroughs UK HealthCare brings to its patients every day.

The creative will run in the Lexington, Kentucky area during high-profile events including NCAA Men’s Basketball March Madness, and the Kentucky Derby.