TRG appointed agency of record for KIOTI Tractors

KIOTI, a global player in tractors and power equipment, has named TRG its advertising agency responsible for creative, media, and brand strategy. KIOTI is part of Daedong-USA, the U.S. subsidiary of the Daedong Corporation.

Ryan Kim, deputy CEO and executive vice president, KIOTI Tractor: "We look forward to our next chapter of marketing with TRG, chosen for their strategic thinking, standout creative, and innovative approach – all hallmarks of our history, culture, and commitment to excellence.”

The KIOTI brand has been known within the agricultural and land maintenance industry since its first compact tractor was introduced to the U.S. in the mid-1980s, and it intends to continue growing in the U.S. and abroad. KIOTI's current "We dig dirt" campaign launched in August 2019.

Zac Pritchett, principal and chief development officer, TRG: "We're proud to partner with KIOTI at a pivotal moment in the brand's growth. With a bold story and a strong foundation, KIOTI is poised to boost recognition and reach. Together, we're ready to build lasting impact for the brand – felt far beyond the field and remembered when it matters most."

Nearing their 40-year anniversary, KIOTI recently launched the industry's first subcompact tractor with a cab – a major milestone for the brand and the industry. They also launched into the compact construction space in late 2023.

The first campaign of the partnership with TRG is expected to launch later this year.

www.trg.agency

www.kioti.com

Follow Marketing Report on LinkedIn