McDonald’s France and DDB Paris welcome you as you are in new campaign

“Maccas,” “Micky D’s,” “McDo”… whatever it is to you, McDonald’s welcomes you as you are! Through a new brand campaign “Bienvenue Comme Vous Etes” (“Welcome As You Are”), McDonald’s France and DDB Paris show how the universal love of the iconic Big Mac brings everyone together. This, as it welcomes visitors for the Olympics games.

In addition to the campaign film, OOH and digital ads deployed in 10 languages depict descriptions and names of menu items in different languages. Spoiler alert: McNuggets are still McNuggets everywhere.

The campaign will run across France until Sept. 2.