Mattel and Sweet Loren's partner to launch Barbie-inspired heart-shaped cookie dough

Mattel has entered into a creative collaboration with Sweet Loren’s, the female-founded cookie dough company. The two are nationally debuting a heart-shaped, Barbie-inspired cookie dough, and worked with Advisory to bring a 360 degree campaign for the launch to life.

The campaign - "Bake Bold, Dream Big" is now live on social, and will begin running on CTV on February 3rd.

The creative begins with sharing that “Barbie shows us you can turn the impossible into reality”, before cutting to show the Founder of Sweet Loren’s, Loren Castle, who survived cancer in her early 20s to go on to grow Sweet Loren’s into a national brand. Now, partnering with Barbie, Loren has turned her allergen friendly baked goods into the reality that is a baking empire.

The campaign showcases how the brand has taken the beloved cookie - and created a better- for-you version, free of the most common allergens, the top 14, including dairy, gluten, eggs, peanuts, that anyone at the table can eat. Truly turning the impossible into reality.